# Ethereal Pastel Portraits The 'Soft Times' Elle Canada Editorial is Ready for Summer By Jana Pijak | Published 2012-04-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/soft-times-elle-canada References: [galacticmauve.blogspot](http://galacticmauve.blogspot.ca/2012/04/soft-times.html) & [ellecanada](http://www.ellecanada.com/) The 'Soft Times' Elle Canada editorial stars model Sarah Jordan. Sarah is captured by photographic duo Leda and St. Jacques in a shoot featured in the fashion publication's May 2012 issue. Sporting a luxe wardrobe of prim and polished pastels, the model is a vision in clean-cut ensembles that are both light and airy. This striking shoot shines a spotlight on summer-ready styles. From fresh color hues to impeccably cut silhouettes, Sarah is a vision in luxe textures and sleek fabrications. The model's clothes showcase sheer accents paired with solid structural garments. Clad in a pastel-infused wardrobe, accessories and makeup looks, Sarah is demure and elegant. This Elle Canada editorial highlights the season's hottest hues and daring beauty looks. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 69% | Activity: 55% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Pastel Fashion:** Disruptive innovation opportunity: Create a sustainable and eco-friendly line of pastel clothing using natural dyes and organic fabrics. - **Sheer Accents:** Disruptive innovation opportunity: Develop a line of customizable and interchangeable sheer accessories that allow wearers to easily update their outfits. - **Daring Beauty Looks:** Disruptive innovation opportunity: Build an AI-powered virtual makeup app that allows users to try out bold and experimental beauty looks in real-time. ### Sectors Adopting This - **Fashion and Apparel:** Disruptive innovation opportunity: Integrate smart fabrics into pastel fashion garments to create responsive, temperature-sensitive clothing. - **Accessories:** Disruptive innovation opportunity: Combine sustainable materials like recycled plastics with sheer accents to create unique and eco-friendly accessory pieces. - **Beauty and Cosmetics:** Disruptive innovation opportunity: Develop a line of cruelty-free, vegan beauty products in bold and vibrant shades that cater to consumers seeking ethically-made cosmetics. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Summer-Inspired High-End Jewelry](https://www.trendhunter.com/trends/sol-collection.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md)