# Gothic Revival Editorials The Vogue China August 2014 Soft Shapes Photoshoot Introduces Rebellion By Jordy E | Published 2014-07-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/soft-shapes References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2014/07/soft-shapes-mona-matsuoka-by-sharif-hamza-for-vogue-china-august-2014-editorial.html) & [vogue.cn](http://www.vogue.com.cn) The [Vogue China](https://www.trendhunter.com/trends/no-rules-club) Soft Shapes August 2014 editorial makes a convincing case for pursuing [gothic looks](https://www.trendhunter.com/trends/gothic-revival) this season. Model Mona Matsuoka sported the rebellious looks with what appeared to be ease, showcasing [dark lipstick](https://www.trendhunter.com/trends/il-pranzo-campaign) alongside deep red hues that revealed little color. In addition to the cosmetics and tresses of Matsuoka, Vogue China also aimed to incorporate other classics from the gothic closet. This was seen in wide brimmed black hats, chunky black footwear, long trench coats and an assortment of oversize knits. While this look may be conceived as too daring for some, readers of Vogue China can also pick and choose from varying items displayed in these ensembles. In this way, fans of the magazine can reinterpret the styles. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 65% | Activity: 31% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Gothic Fashion:** Opportunity for retailers and designers to embrace dark, rebellious fashion trends. - **Cosmetics:** Chance for beauty brands to create products that cater to the gothic aesthetic. - **Oversize Knits:** Potential for fashion brands to capitalize on the trend by creating comfortable, oversized knitwear. ### Who This Affects Most - **Fashion Retail:** Retailers can cater to the growing demand for gothic-inspired clothing and accessories. - **Beauty:** Cosmetic companies can develop gothic-themed makeup products to meet the needs of this trend. - **Textile:** Textile manufacturers can produce oversize knit fabrics to supply the demand for gothic fashion. ## Related on Trend Hunter - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Gothic Smartphone Cases](https://www.trendhunter.com/trends/gothic-revival.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md)