# Automated Soft Serve ATMs The Moxy Times Square is Home to the First Soft Serve Vending Machine By Katherine Pendrill | Published 2018-09-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/soft-serve-vending-machine References: [delish](https://www.delish.com/food-news/a23118477/bar-moxy-soft-serve-vending-machine/) & [forbes](https://www.forbes.com/sites/joannafantozzi/2018/09/13/a-soft-serve-ice-cream-vending-machine-just-opened-in-new-york-city/#5901e575354d) For anyone who finds themselves craving ice cream all year long, there is now a soft serve vending machine that will dispense the sweet stuff on demand. Serving up delicious soft serve and a wide array of toppings, the ice cream ATM is the answer to every dessert lovers dream. The new soft serve vending machine is a bubblegum pink device located in the corner of Bar Moxy at New York's [Moxy Times Square](https://www.trendhunter.com/trends/camp-moxy) hotel. Officially dubbed the 'Love Machine,' the ice cream ATM is the result of a partnership with the artist Curtis Kulig and is completely open to the public. Those who use the machine will be able to enjoy [Mike's Hot Honey](https://www.trendhunter.com/trends/hot-honey-fried-chicken-taco) Vanilla, Dairy Free Dark Chocolate soft serve, or a swirled combination of both flavors. Better yet, patrons can add indulgent toppings such as rainbow sprinkles, Mini M&M's, Green Yogurt Chips, [Mike's Hot Honeycomb](https://www.trendhunter.com/trends/hot-honey-ultimate-pepperoni-pizza), and Legasea Black-Out Cookies. Image Credit: *Bar Moxy at Moxy Times Square.* ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 56% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Automated Soft Serve Atms:** Disruptive innovation opportunity: Develop more automated vending machines that offer a variety of customizable soft serve flavors and toppings. - **Dessert Vending Revolution:** Disruptive innovation opportunity: Create vending machines that dispense a wide range of desserts, such as cakes, cupcakes, and pastries, for on-the-go indulgence. - **Collaborative Artistic Partnerships:** Disruptive innovation opportunity: Collaborate with artists and designers to create visually compelling vending machines that stand out and attract customers. ### Industries Being Reshaped - **Hospitality:** Disruptive innovation opportunity: Incorporate soft serve vending machines into hotels and resorts to enhance guest experience and offer convenient dessert options. - **Food and Beverage:** Disruptive innovation opportunity: Introduce soft serve vending machines in malls, amusement parks, and other public spaces to provide on-demand ice cream treats. - **Retail:** Disruptive innovation opportunity: Install soft serve vending machines in grocery stores and convenience stores, offering customers a quick and convenient dessert option while shopping. ## Related on Trend Hunter - [At-Home Soft-Serve Makers](https://www.trendhunter.com/trends/gourmia-softsnap.md) - [Countertop Soft Serve Appliances](https://www.trendhunter.com/trends/ninja-swirl-by-creami.md) - [At-Home Soft Serve Makers](https://www.trendhunter.com/trends/soft-serve-ice-cream-frozen-drink-maker.md) - [Automated Ice Cream Restaurants](https://www.trendhunter.com/trends/the-coldsnap.md) - [At-Home Ice Cream Machines](https://www.trendhunter.com/trends/ninja-1.md) - [Vegan Soft Serve Pop-Ups](https://www.trendhunter.com/trends/oatly-soft-serve.md) - [Grab-and-Go Ice Cream Pouches](https://www.trendhunter.com/trends/ice-cream-pouches.md) - [Vanilla Vegan Soft Serves](https://www.trendhunter.com/trends/vegan-soft-serve.md) - [Nostalgic Soft Serve Collabs](https://www.trendhunter.com/trends/orange-squeeze.md)