# Photogenic Decorated Desserts Coisof Created a Soft Serve Treat with Instagram Users in Mind By Laura McQuarrie | Published 2017-08-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/soft-serve-treat References: [japantimes.co.jp](http://www.japantimes.co.jp/life/2017/08/12/food/sesame-seed-flavored-soft-cream-designed-instagram-mind/) Japan's Coisof is an ice cream store that is now selling a [sesame seed-flavored soft serve](https://www.trendhunter.com/trends/black-sesame-mochi) treat with a twist. Although the the dessert itself is offered in both [black, white and mixed varieties](https://www.trendhunter.com/trends/greyscale-gelato), Coisof adds even more interest to the treat with [rainbow-colored mochi rice balls](https://www.trendhunter.com/trends/dubai-chocolate-style-mochi-ice-cream). As well as adding texture to the soft serve dessert, these colorful garnishes are specifically offered to entice consumers to take photos. Food and beverage creators around the world are now putting a premium on aesthetics over flavor, as a means of capturing the eyes of social media users online. Whether this means offering treats with unusual forms, colors or a combination of textures, brands recognize that consumers are looking to share the offbeat food and drinks that they find with their friends and followers. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 85% | Activity: 67% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Aesthetic Food and Beverage:** Brands are focusing on creating visually appealing food and drinks to capture the attention of social media users. - **Unconventional Dessert Garnishes:** Adding unique and colorful garnishes like rainbow-colored mochi rice balls to desserts to entice consumers and encourage them to share on social media. - **Texture-driven Treats:** Food and beverage creators are adding different textures to their treats to create a more engaging sensory experience for consumers. ### Industries Being Reshaped - **Food and Beverage:** Restaurants and food brands can explore creative ways to make their dishes more visually appealing and share-worthy. - **Social Media:** Social media platforms can capitalize on the trend of aesthetically pleasing food and beverage by promoting and featuring food-related content. - **Hospitality:** Hotels and resorts can enhance their dessert menus by incorporating visually striking and unique garnishes to attract food-focused Instagram users. ## Related on Trend Hunter - [Soft Serve Croissants](https://www.trendhunter.com/trends/evana-patisserie-cafe.md) - [Social Media-Friendly Parfaits](https://www.trendhunter.com/trends/splitinhalf-parfait.md) - [Japanese-Inspired Ice Creams](https://www.trendhunter.com/trends/japanese-inspired-ice-cream.md) - [Jet Black Dessert Concept](https://www.trendhunter.com/trends/opaque-2.md) - [Japanese Dessert Fragrances](https://www.trendhunter.com/trends/memories-of-japan.md) - [Mochi Ice Cream Sandwiches](https://www.trendhunter.com/trends/mochi-ice-cream-sandwiches.md) - [Asian-Inspired Gelatos](https://www.trendhunter.com/trends/kessho-gelato.md) - [Jet-Black Ice Creams](https://www.trendhunter.com/trends/opaque.md) - [Multisensorial Snack Balls](https://www.trendhunter.com/trends/dubai-chewy-ball.md)