# Dippable Soft Pretzel Sticks Sonic's New Soft Pretzel Twist is Paired with a Gooey Cheese Sauce By Katherine Pendrill | Published 2018-02-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/soft-pretzel-twist References: [qsrmagazine](https://www.qsrmagazine.com/news/sonic-launches-soft-pretzel-twist-signature-cheese-sauce) & [sonicdrivein](https://www.sonicdrivein.com/-/pretzeltwist) To provide customers with more savory snack options, [Sonic Drive](https://www.trendhunter.com/trends/sonic-drivein-winter-menu)-In has launched a new Soft Pretzel Twist. Paired with a gooey cheese sauce for dipping, the new snack is a tasty take on the [classic soft pretzel](https://www.trendhunter.com/trends/brauhaus-pretzel). The Soft Pretzel Twist is a described as a "golden-brown pretzel, buttered and sprinkled with granular salt." Instead of the traditional twisted shape, the pretzel is formed into a stick, making it the perfect size for dipping into Sonic's Signature Cheese Sauce. The chain also suggests customers pair the new pretzels with one of [Sonic's 1.3 million drink combinations](https://www.trendhunter.com/trends/sonic-fun99-menu) to create an unforgettable snacking experience. Available for just $1.99, the new Soft Pretzel Twist is a great option for curving mid-day snack cravings. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 48% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Savory Snack Options:** Opportunity for food companies to create innovative and flavorful snack options. - **Dipping Food Trends:** New opportunities for restaurants and food chains to introduce innovative dipping options. - **Personalized Snack Experiences:** Opportunity for businesses to offer customizable snack combinations to enhance the snacking experience. ### Who This Affects Most - **Food and Beverage:** Opportunity for food and beverage companies to innovate and expand their product offerings with new snack options. - **Fast Food:** Fast food chains can seize upon the dipping food trend by introducing new dipping options and convenient snack options. - **Restaurant Chains:** Restaurant chains can capitalize on personalized snack experiences by offering customizable snack combinations to cater to individual preferences. ## Related on Trend Hunter - [Crispy QSR Pizza Bites](https://www.trendhunter.com/trends/cheesy-garlic-pepperoni-bites.md) - [Reward-Based QSR Promotions](https://www.trendhunter.com/trends/snacky-hour.md) - [Limited-Time Cheese-Inspired Pretzel Snacks](https://www.trendhunter.com/trends/cheetos-pretzel-bites.md) - [Indulgent Wintertime Smash Burgers](https://www.trendhunter.com/trends/pretzel-bacon-smasher.md) - [Spiced Mozzarella Snack Bites](https://www.trendhunter.com/trends/mozzarella-stickz.md) - [Cheese-Stuffed Pretzels](https://www.trendhunter.com/trends/combos-pizzeria-baked-pretzel.md) - [Cheesy Sauce Chicken Wraps](https://www.trendhunter.com/trends/queso-wraps.md) - [Heat-and-Eat Soft Pretzels](https://www.trendhunter.com/trends/superpretzel-soft-pretzels.md) - [Cheese Puff-Dusted Pretzels](https://www.trendhunter.com/trends/new-cheetos-pretzel-bites.md)