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# Filled Soft Pretzel Bites
SUPERPRETZEL's Baked Bites Share Seven Grams of Protein Per Serving

By Laura McQuarrie | Published 2020-08-18 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/soft-pretzel-bite
References: [prnewswire](https://www.prnewswire.com/news-releases/jj-snack-foods-heats-up-frozen-snack-category-with-superpretzel-filled-soft-pretzel-bites-301113328.html) & [jjsnack](https://jjsnack.com)

[SUPERPRETZEL](https://www.trendhunter.com/trends/soft-pretzel-french-onion-filled-knots) is introducing [Filled](https://www.trendhunter.com/trends/reeses-pbj-filled-pretzels) Soft [Pretzel](https://www.trendhunter.com/trends/pretzel-pizza) Bites in three beloved cheese flavors: Mozzarella, Pepper Jack and Pub Cheese. The snackable, microwaveable bites are baked rather than fried, offering a healthier alternative to other kinds of frozen foods. Reminiscent of favorite soft pretzels from ballparks and movie theaters, these pretzel bites share a simple way to enjoy the snack at home—and enjoy seven grams of protein per serving.

The cheese-filled pretzel bites have the potential to be enjoyed as a quick snack, a group appetizer or even a small meal, as they're nourishing and easy to prepare. The SUPERPRETZEL Filled Soft Pretzel Bites are the brand's answer to enhancing its long-standing iconic soft pretzel ina way that appeals to the eating habits and values of the modern snacker.

Image Credit: SUPERPRETZEL

## Trend Insights (Trend Hunter)

- Score: 0.4/10
- Popularity: 1% | Activity: 3% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Healthier Frozen Foods:** The baked, cheese-filled pretzel bites offer a healthier alternative to traditional fried frozen foods, catering to health-conscious consumers.
- **Snackable Convenience:** The microwaveable pretzel bites provide a convenient and portable snack option for on-the-go consumers.
- **Nostalgic Comfort Snacks:** The cheese-filled pretzel bites tap into nostalgia and offer a comforting snack reminiscent of soft pretzels from ballparks and movie theaters.

### Industries Being Reshaped

- **Frozen Food Industry:** The introduction of healthier options like baked, cheese-filled pretzel bites can disrupt the frozen food industry by capturing health-conscious consumers.
- **Convenience Food Industry:** Snackable and microwaveable pretzel bites provide a disruptive innovation opportunity for the convenience food industry, catering to busy consumers looking for quick and easy snacks.
- **Snack Industry:** The nostalgic and comforting appeal of the cheese-filled pretzel bites creates an opportunity for disruption in the snack industry by offering a unique and satisfying snack experience.

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