# Radiant Powder Blushes Soft Pinch Luminous Powder Blush is a Hybrid of Two Rare Beauty Products By Laura McQuarrie | Published 2024-03-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/soft-pinch-luminous-powder-blush References: [glamourmagazine](https://www.glamourmagazine.co.uk/article/rare-beauty-soft-pinch-luminous-powder-blush) & [rarebeauty](https://www.rarebeauty.com/products/soft-pinch-luminous-powder-blush)  [Rare Beauty's](https://www.trendhunter.com/trends/warm-wishes-soft-matte-powder-bronzer) Soft Pinch Luminous Powder Blush is an upcoming launch that hybridizes two products from the viral beauty brand—its viral liquid blush and its best-selling highlighter. "This blush combines Soft Pinch’s weightless color and Positive Light's glassy sheen—the best of both worlds in a single step," says Rare Beauty founder Selena Gomez. This radiant, vegan-friendly and cruelty-free blush beautifies all skin tones with a weightless, blendable formula and a highly pigmented base with brilliant pearls. Every powder is hand-polished, which makes every one as unique as the next. At launch, Soft Pinch Luminous Powder Blush will be available in six shades, from mauve maroon Truth to Cheer, a light warm pink, and a muted peach color called Joy. ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 94% | Activity: 99% | Freshness: 22% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Hybrid Beauty Products:** The fusion of Rare Beauty's liquid blush and highlighter results in innovative hybrid products catering to diverse beauty needs. - **Hand-polished Cosmetics:** The artisanal process of hand-polishing powders introduces an element of uniqueness and luxury to beauty products. - **Vegan-friendly Formulas:** The emphasis on vegan-friendly and cruelty-free formulas aligns with the growing demand for ethical beauty products in the market. ### Where This Applies - **Cosmetics:** In the cosmetics industry, there is room for innovation by creating hybrid beauty products that combine the best qualities of multiple popular items. - **Beauty Manufacturing:** Beauty manufacturing companies can leverage hand-polished techniques to differentiate their products in a saturated market and appeal to customers seeking luxury cosmetics. - **Ethical Beauty Brands:** Ethical beauty brands have an opportunity to capitalize on the trend by offering vegan-friendly and cruelty-free formulations that cater to the increasing consumer demand for sustainable beauty options. ## Related on Trend Hunter - [Cream-Like Bronzer Powders](https://www.trendhunter.com/trends/warm-wishes-soft-matte-powder-bronzer.md) - [Pillowy Powder Blushes](https://www.trendhunter.com/trends/cloud-paint-plush-blush.md) - [Liquid Contour Collections](https://www.trendhunter.com/trends/soft-pinch-liquid-contour1.md) - [Seasoning-Inspired Beauty Sets](https://www.trendhunter.com/trends/rare-beauty-x-tajin.md) - [Celebrity Finishing Powders](https://www.trendhunter.com/trends/true-to-myself-tinted-pressed-finishing-powder.md) - [Buildable Liquid Contour Products](https://www.trendhunter.com/trends/soft-pinch-liquid-contour.md) - [Tea-Infused Cream Blushes](https://www.trendhunter.com/trends/pinch-my-cheeks-softblur-cream-blush.md) - [Expanded Luminizer Collections](https://www.trendhunter.com/trends/liquid-luminizer-line.md) - [Pigmented Skin-Caring Blushes](https://www.trendhunter.com/trends/the-cream-blush.md)