# Buildable Liquid Contour Products Rare Beauty Launches its 'Soft Pinch Liquid Contour' in Canada By Debra John | Published 2025-01-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/soft-pinch-liquid-contour References: [rarebeauty](https://www.rarebeauty.com/1) & [instagram](https://www.instagram.com/p/DFLPp4VPssv/)  [Rare Beauty’s](https://www.trendhunter.com/trends/soft-pinch-luminous-powder-blush) 'Soft Pinch Liquid Contour' will launch in Canada on January 23, 2025, exclusively at [Sephora](https://www.trendhunter.com/trends/soft-pinch-liquid-contour1). This product expands on the brand’s 'Soft Pinch Liquid Blush,' offering a formula crafted specifically for easy, natural contouring as it defines features and creates realistic shadows for a sculpted finish, without "any muddiness, cakiness, or patchiness." The buildable, streak-free formula blends and layers well with other makeup, whether applied underneath or over existing products while providing long-lasting pigmentation with just a single dot, ensuring all-day wear. This product is dermatologist-tested, making it suitable for sensitive skin, and is available in seven shades, catering to a range of skin tones, including "Gentle (cool taupe for fair skin), Mellow (cool brown for light skin), Solace (cool taupe for medium skin), and others." Ultimately, the Soft Pinch Liquid Contour provides a versatile solution for sculpting and is presented in a sleek bottle for easy application and use. Image Credit: Rare Beauty ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 83% | Activity: 89% | Freshness: 34% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Inclusive Beauty Products:** The release of contour products in multiple shades highlights the growing trend towards inclusive beauty items designed to cater to a diverse range of skin tones. - **Buildable Makeup Solutions:** Buildable formulas that allow users to enhance their natural features without caking or layering present a transformative shift in makeup application preferences. - **Hybrid Makeup Innovations:** The combination of long-lasting pigmentation and dermatologist-tested formulations showcases the shift towards hybrid makeup solutions that meet beauty and skincare needs. - **Multi-purpose Cosmetics:** Products that offer streak-free blending and layering across different skin tones reflect the demand for multi-functional cosmetics that simplify complex makeup routines. ### Sectors Adopting This - **Cosmetics Industry:** The cosmetics industry stands to benefit from innovations in liquid formulations, supporting the demand for new textures and application methods. - **Dermatology-approved Beauty:** The integration of dermatologist-tested products into beauty lines is reshaping consumer expectations around skincare safety and efficacy. - **Retail Beauty Platforms:** Retail beauty platforms experience a surge in sales through exclusive product launches, encouraging the diversification of available cosmetic lines. ## Related on Trend Hunter - [Liquid Contour Collections](https://www.trendhunter.com/trends/soft-pinch-liquid-contour1.md) - [All-Day Liquid Contours](https://www.trendhunter.com/trends/liquid-contour-stayn.md) - [Radiant Powder Blushes](https://www.trendhunter.com/trends/soft-pinch-luminous-powder-blush.md) - [Expanded Luminizer Collections](https://www.trendhunter.com/trends/liquid-luminizer-line.md) - [Expanded Blush Shade Launches](https://www.trendhunter.com/trends/flush-balm.md) - [Travel-Friendly Skincare-as-Makeup](https://www.trendhunter.com/trends/milk-makeup-2.md) - [Block-Style Contour Cosmetics](https://www.trendhunter.com/trends/snatched-contour-block.md) - [Tailor-Made Blush Services](https://www.trendhunter.com/trends/soft-blur-cheek-stick.md) - [Couture-Inspired Liquid Blushes](https://www.trendhunter.com/trends/make-me-blush.md)