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# Compressing Foam Wallets
This Soft Memory Foam Wallet Won't Cause Discomfort When Sat On

By Michael Hemsworth | Published 2016-12-06 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/soft-memory-foam
References: [gearhungry](http://www.gearhungry.com/memory-foam-wallet/) & [amzn.to](http://amzn.to/2gJoopW)

Those keep their wallet in their back pocket know how uncomfortable it can be to sit on it, so this soft Memory Foam Wallet is intended to provide relief. Constantly sitting on a [hard leather wallet](https://www.trendhunter.com/trends/proof-wallet) can start to cause issues with the person's posture as they'll have to shift and sit to accommodate the awkward accessory. As such, the Memory Foam Wallet is intended to compress down to just one-eight of the size of its original size in order to be safe and comfortable to sit on.

The soft Memory Foam Wallet features a total of [6 pockets for cards](https://www.trendhunter.com/trends/pioneer-wallet) which allows up to 14 of them to be stored inside the accessory along with a section for banknotes. The Memory Foam Wallet is machine washable to make cleaning it simple and easy.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 55% | Activity: 35% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### What's Driving This Trend

- **Memory Foam Wallets:** Creating memory foam wallets that provide comfort and relief to those who carry their wallet in their back pocket.
- **Posture-enhancing Accessories:** Developing accessories, like memory foam wallets, that alleviate discomfort and improve posture caused by sitting on bulky items.
- **Compact and Washable Wallets:** Designing wallets that can compress to a smaller size and are machine washable for easy maintenance and cleanliness.

### Who This Affects Most

- **Fashion Accessories:** Innovating the fashion accessory industry by introducing memory foam wallets that combine comfort and functionality.
- **Orthopedics:** Exploring the orthopedic industry to develop products, such as posture-enhancing accessories, that promote spinal alignment and overall well-being.
- **Consumer Goods:** Revolutionizing the consumer goods market by creating compact and washable wallets that prioritize convenience and hygiene.

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- [Smartphone-Charging Smart Wallets](https://www.trendhunter.com/trends/smartphonecharging-smart-wallets.md)
- [Multi-Purpose Cooling Wallets](https://www.trendhunter.com/trends/carbon-fiber-rfid-wallet.md)
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