# Soft-Matte Makeup Bundles e.l.f. Cosmetics Dropped a Cloud Skin Bundle with Meghan Trainor By Laura McQuarrie | Published 2025-01-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/soft-matte-makeup References: [businesswire](https://www.businesswire.com/news/home/20250127513347/en) & [investor.elfbeauty](https://investor.elfbeauty.com/stock-and-financial/press-releases/landing-news/2025/01-28-2025-050117194)  Inspired by rising interest in soft matte makeup, e.l.f. Cosmetics collaborated with Meghan Trainor to create the limited-edition Cloud Skin complexion bundle to make the in-demand look more accessible to all. The Cloud Skin bundle pairs customer favorites like the [Halo Glow Liquid Filter](https://www.trendhunter.com/trends/judge-beauty-1) with the all-new [Halo Glow Powder Filter](https://www.trendhunter.com/trends/halo-glow-powder-filter)—a light, buildable, ultra-fine pressed powder touted as e.l.f.’s "new complexion holy grail"—and the Glow Reviver Lip Glimmer lip oil in a pop-inspired shade called Princess Cut. The e.l.f. Cosmetics x Meghan Trainor Cloud Skin Bundle also includes a branded eye mask for quality beauty sleep at home or during travel. In line with the travel theme, the e.l.f. x Meghan Trainor Cloud Skin campaign video will play in-app for select, targeted [Uber](https://www.trendhunter.com/trends/uber-eats-marketplace) riders booking a car to an airport in the US and UK, with direct links to shop the Halo Glow collection. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 54% | Activity: 54% | Freshness: 35% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Collaborative Celebrity Endorsements:** Brands are increasingly teaming up with celebrities to co-create exclusive products that appeal to fan bases and attract new customers. - **Accessibility in Beauty Products:** Cosmetic companies are focusing on making in-demand beauty trends more accessible through versatile and affordable product bundles. - **Integrated Marketing Campaigns:** Innovative advertising strategies are integrating product promotions into unexpected platforms, such as ride-sharing apps, to reach target audiences effectively. - **Collaborative Celebrity Endorsements:** Brands are increasingly teaming up with celebrities to co-create exclusive products that appeal to fan bases and attract new customers. - **Accessibility in Beauty Products:** Cosmetic companies are focusing on making in-demand beauty trends more accessible through versatile and affordable product bundles. - **Integrated Marketing Campaigns:** Innovative advertising strategies are integrating product promotions into unexpected platforms, such as ride-sharing apps, to reach target audiences effectively. ### Industries Being Reshaped - **Beauty and Cosmetics Industry:** The global beauty market is witnessing a shift towards collaborative and celebrity-backed limited-edition product lines to capture diverse consumer interests. - **Digital Advertising Industry:** Marketers are utilizing digital platforms that incorporate multimedia content and interactive shopping links to enhance consumer engagement and conversion. - **Travel and Leisure Industry:** The intersection of travel and beauty is opening up innovative marketing channels, targeting travelers through partnerships with ride-sharing companies. ## Related on Trend Hunter - [Affordable Cosmetics Holiday Bundles](https://www.trendhunter.com/trends/cosmetics-holiday.md) - [Accessibility Beauty Bundles](https://www.trendhunter.com/trends/beauty-for-every-eye.md) - [Blurred Soft-Focus Cosmetics](https://www.trendhunter.com/trends/cloud-touch-finish-collection.md) - [Minimal Makeup Products](https://www.trendhunter.com/trends/elf-2.md) - [Sheer Pressed Finishing Powders](https://www.trendhunter.com/trends/halo-glow-powder-filter.md) - [Beauty Product Perfumes](https://www.trendhunter.com/trends/hm-and-elf-cosmetics.md) - [Collaborative Date-Ready Cosmetics](https://www.trendhunter.com/trends/elf-beauty.md) - [Exclusive Game-Face-Ready Collaborations](https://www.trendhunter.com/trends/spirit-stripes.md) - [Dreamy Artist-Approved Cosmetics](https://www.trendhunter.com/trends/rem-beauty-2.md)