# Soft Long-Lasting Dog Treats Nudges Expands Its Range with Two New Jerky Options for Pets By Grace Mahas | Published 2021-05-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/soft-longlasting-dog-treats References: [petfoodprocessing.net](https://www.petfoodprocessing.net/articles/14724-nudges-adds-soft-long-lasting-dog-treats) & [nudgesdogtreats](https://www.nudgesdogtreats.com/) Nudges, a pet brand owned by [Tyson Pet Products, Inc.](https://www.trendhunter.com/trends/tyson-simple-ingredient-nuggets), recently expanded its portfolio with the addition of two new [soft, long-lasting dog treats](https://www.trendhunter.com/trends/rare-breed). Part of its Nudges® Natural Dog Treats line, the new treats are Jerky Bones and Jerky Chews. Both options are all-natural and rawhide-free, "making them easy for dogs to digest, while also keeping them entertained with a tough, but tasty texture." The Jerky Bones treat boasts real protein in the center wrapped with a chicken-flavored coating and a light savory glaze. The Jerky Chews, on the hand, features a hardened beef center wrapped in a chewy beef coating. The new offerings will appeal to contemporary consumers looking for [all-natural pet foods](https://www.trendhunter.com/trends/ancestral-natural-pet-food) made without corn, wheat, soy, artificial flavors, preservatives, or animal by-products. Image Credit: Tyson Pet Products, Inc. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 4% | Activity: 15% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What's Driving This Trend - **All-natural Pet Foods:** With the growing demand for healthier and more natural pet food options, companies have an opportunity to develop innovative, all-natural pet food products that cater to the dietary needs of pets. - **Long-lasting Pet Treats:** Demand for softer and long-lasting pet treats allows companies to innovate with alternative ingredients that help to improve pet dental health and offer entertainment for hours. - **Rawhide-free Dog Chews:** Companies can develop rawhide-free dog chews with different textures and flavors that satisfy pet owners' concerns around the safety and digestibility of pet products. ### Who This Affects Most - **Pet Food Industry:** Pet food manufacturers have the opportunity to capitalize on the growing demand for all-natural pet foods by creating new products and expanding their existing product lines. - **Pet Treat Industry:** Manufacturers of pet treats have the opportunity to innovate with different textures and flavors, focusing on making products that are all-natural, rawhide-free, and long-lasting, catering to the demanding needs of contemporary pet owners. - **Pet Products Industry:** Companies that produce and/or sell all-natural pet products should consider boosting their offerings to accommodate the growing demand for healthier, more sustainable and digestible pet treat options. ## Related on Trend Hunter - [Teeth-Cleaning Dog Chews](https://www.trendhunter.com/trends/nubz-flavor-bursts.md) - [Braided Natural Chews](https://www.trendhunter.com/trends/natural-chews-for-dogs.md) - [BBQ-Inspired Dog Treats](https://www.trendhunter.com/trends/natural-dog-chews-and-treats.md) - [High-Protein Dog Treats](https://www.trendhunter.com/trends/harringtons-meaty-treats.md) - [Plant-Powered Dog Jerky Treats](https://www.trendhunter.com/trends/dog-jerky.md) - [High-Protein Chicken Snacks](https://www.trendhunter.com/trends/tyson-simple-ingredient-nuggets.md) - [Berry-Infused Dog Treats](https://www.trendhunter.com/trends/butternut-box.md) - [Two-Layered Dog Treats](https://www.trendhunter.com/trends/jinx-dog-treats.md) - [Premium Dog Treat Lines](https://www.trendhunter.com/trends/newmans-own-dog-treats.md)