# Female-Targeted Gaming Chairs Andaseat Launched the New Soft Kitty Ergonomic Gaming Chair Series By Grace Mahas | Published 2021-09-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/soft-kitty-ergonomic-gaming-chair References: [andaseat](https://www.andaseat.com/buy/soft-kitty-series-premium-gaming-chair-office-chair) & [andaseat](https://www.andaseat.com/uk/buy/soft-kitty-series-premium-gaming-chair-office-chair?skuid=AD7-24-PW-PV-W01) In an effort to be more inclusive to female gamers, AndaSeat — the professional seating specialist brand — recently expanded its portfolio with the introduction of its new [Soft Kitty](https://www.trendhunter.com/trends/soft-kitty) [ergonomic gaming chair](https://www.trendhunter.com/trends/ergonomic-gaming-furniture) series. The new chairs are available in in macaroon pink and white, macaroon blue and white and white colorways. The Soft Kitty gaming chair boasts a medium-size neck pillow, medium size lumbar pillow, and 3D adjustable armrests. Fans can also customize their chairs with different logo designs. Designed with comfort in mind, the chair's backrest is entirely independent and adjustable, helping to lessen the strain on the neck and back The Soft Kitty with 3D adjustable armrests is available on pre-order now for $404.99 on the AndaSeat U.S. website and £359.99 on the AndaSeat UK website with delivery expected in November. Image Credit: AndaSeat ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 40% | Activity: 25% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Inclusive Gaming Chairs:** Opportunity to create more gaming chairs that cater to the needs and preferences of underrepresented groups in the gaming community. - **Customizable Gaming Chairs:** Opportunity to capitalize on the growing demand for personalized products by offering customizable gaming chairs with different logo designs. - **Ergonomic Gaming Chairs:** Opportunity to create more gaming chairs that prioritize comfort and wellness by incorporating features such as independent and adjustable backrests, lumbar pillows, and neck pillows. ### Sectors Adopting This - **Furniture:** The furniture industry can innovate and tap into the growing gaming market by creating ergonomic seating options specifically designed for gaming, like AndaSeat's Soft Kitty series. - **Gaming:** The gaming industry can expand its target audience and establish a more inclusive gaming culture by endorsing and partnering with brands that focus on creating gaming chairs and equipment for underrepresented groups, like AndaSeat's Soft Kitty series. - **Personalized Products:** The personalized products industry can appeal to the growing demand for customized products by offering personalized gaming chairs that provide more than just aesthetic options, like AndaSeat's Soft Kitty series. ## Related on Trend Hunter - [Ergonomic Linen Gaming Chairs](https://www.trendhunter.com/trends/andaseat-phantom-3.md) - [Ergonomic Gaming Chairs](https://www.trendhunter.com/trends/ergonomic-gaming-chairs.md) - [Ergonomics-Focused Gaming Chairs](https://www.trendhunter.com/trends/fractal-refine.md) - [Contoured Support Gamer Chairs](https://www.trendhunter.com/trends/razer-enki-gaming-chair.md) - [Temperature-Sensitive Gaming Chairs](https://www.trendhunter.com/trends/project-arielle.md) - [Colorful Celebratory Gaming Chairs](https://www.trendhunter.com/trends/jinx-edition-gaming-chair.md) - [Sleek Ergonomic Gaming Chairs](https://www.trendhunter.com/trends/destrier-ergo.md) - [Cartoon Kitty Gaming Products](https://www.trendhunter.com/trends/razer-x-hello-kitty-friends.md) - [Noise Reduction Gaming Chairs](https://www.trendhunter.com/trends/asus-rog-destrier-ergo.md)