# Drink Mix-Inspired Gummies Hilco & Kool-Aid Created Soft Gummies Shaped Like the Kool-Aid Man By Laura McQuarrie | Published 2020-08-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/soft-gummies References: [candyindustry](https://www.candyindustry.com/articles/89272-hilco-introduces-kool-aid-gummies) Fans of Kool-Aid flavored drink mixes can now look forward to enjoying a new range of textured soft gummies from Hilco that are playfully shaped just like the brand's iconic mascot. The gummies in Tropical Punch, Cherry and Grape fruity flavors are offered in standard and sour flavors, with the latter featuring a sour dusting. While Kool-Aid fans have been treated to some branded snacks over the years, these confections offer a different way for people to appreciate the sweet and sour flavors of the beloved drink mixes. There are also individually wrapped gummies that can be found in bags that are perfect for safe sharing. The fun fruit flavors of these gummies and the way they're shaped just like the Kool-Aid Man boasts a nostalgia factor. Image Credit: Hilco ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 4% | Activity: 9% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Drink Mix-inspired Gummies:** The trend of creating food products inspired by popular drinks can lead to further collaborations and brand extensions. - **Soft Gummies with Nostalgic Packaging:** Brands can capitalize on nostalgia and create memorable experiences with their products through unique packaging and designs. - **Sour Gummies for Intense Flavor:** Expanding on the trend of tangy and sour candy products can offer consumers unique flavor experiences and potentially open up new markets for the confectionery industry. ### Who This Affects Most - **Confectionery Industry:** The confectionery industry can expand their product offerings by partnering with popular drink brands to create new, unique products. - **Food and Beverage Industry:** Food and beverage companies can leverage nostalgia to generate brand recognition and create experiences inspired by consumers' childhood memories. - **Candy Industry:** The candy industry can target consumers with a preference for sour flavor profiles by creating products that offer intense, tangy flavors within a playful package design. ## Related on Trend Hunter - [Extra-Sour Licorice-Like Candies](https://www.trendhunter.com/trends/koolaid-sour-belts.md) - [Branded Fruity Chew Candies](https://www.trendhunter.com/trends/hilco-sweets.md) - [Halloween-Themed Popping Candies](https://www.trendhunter.com/trends/hilco-treats.md) - [Eerie Glowing Juice Pouches](https://www.trendhunter.com/trends/ghoul-aid.md) - [Beverage-Flavored Candy Products](https://www.trendhunter.com/trends/sour-patch-kids-snapple-fruit-flavor-mix.md) - [Food-Themed Candy Products](https://www.trendhunter.com/trends/kraft-heinz-gummy-snack-pack.md) - [Juice-Branded Gummy Candies](https://www.trendhunter.com/trends/jumex-gomix-gummies.md) - [Sour Candy Squares](https://www.trendhunter.com/trends/jello-candy-squares.md) - [Sour Soda-Flavored Candies](https://www.trendhunter.com/trends/haribo-soda-twist-zng.md)