# Fan-Favorite Palette Releases Soft Glam II Offers the Favorite Colorways from the First Iteration By Ell Smith | Published 2020-09-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/soft-glam-ii References: [hypebae](https://hypebae.com/2020/9/anastasia-beverly-hills-abh-soft-glam-ii-eyeshadow-palette-makeup-price-release-date) & [anastasiabeverlyhills](https://www.anastasiabeverlyhills.com/) On October 5th, [Anastasia Beverly Hills](https://www.trendhunter.com/trends/brow-freeze-gel) will be releasing its soft glam II -- an [eye shadow palette](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends) that's comprised of fan-favorite hues from previous iterations. This product release speaks to the brand's response to consumer demand, as its offering the most talked about colors in one unique palette. As a result, this cosmetic product is comprised of bold and subtle colorways that range from [shimmering golds](https://www.trendhunter.com/trends/beauty-bento) to smokey blacks. Perfect for helping one transition from day to night looks, this palette is perfect for both the avid and hobbyist makeup wearer. The selected colorways for this palette include Tempera, Dreamer, Orange Soda, Dusty Rose, Incense, Sultry, Mulberry and Noir. The palette will arrive at a $29 USD price point. Image Credit: Anastasia Beverly Hills ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 46% | Activity: 65% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Palette Consolidation:** Creating new product variations from combined fan-favorite options creates a unique selling proposition. - **Demand-responsive Production:** Brands can use consumer feedback to create new products that cater to specific tastes and preferences. - **Day-to-night Makeup:** Creating makeup products that cater to transitional day-to-night wear can be a unique innovation opportunity. ### Sectors Adopting This - **Cosmetics:** The cosmetic industry can benefit from producing single products that cater to diverse consumer preferences. - **Retail:** The retail industry can utilize consumer feedback to create new product offerings that cater to end-users' specific tastes and preferences. - **Fashion:** The fashion industry can benefit from makeup products that cater to transitional day-to-night wear. ## Related on Trend Hunter - [Nostalgic Makeup Palettes](https://www.trendhunter.com/trends/urban-decay-1.md) - [Dreamy Artist-Approved Cosmetics](https://www.trendhunter.com/trends/rem-beauty-2.md) - [Y2K-Inspired Eyeshadow Palettes](https://www.trendhunter.com/trends/y2kinspired-eyeshadow-palette.md) - [Peach-Inspired Makeup Series](https://www.trendhunter.com/trends/sweet-peach.md) - [Cartoon-Inspired Makeup Launches](https://www.trendhunter.com/trends/winx-club.md) - [Dark-Romance-Inspired Makeup Capsules](https://www.trendhunter.com/trends/shadow-of-secrets-collection.md) - [Ultra-Blendable Shimmery Eyeshadows](https://www.trendhunter.com/trends/beauty-bento.md) - [Harmonious Eyeshadow Combinations](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends.md) - [Vampire Film Makeup Capsules](https://www.trendhunter.com/trends/colourpop-x-twilight.md)