# Padded Strawberry Packaging The Dri-Fresh Soft-Hold Soft Fruit Packaging is Berry Effective By Rahul Kalvapalle | Published 2014-09-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/soft-fruit-packaging References: [sirane](http://www.sirane.com/quick-product-guide/fruit/soft-fruit-packaging.html) & [sirane](http://www.sirane.com/food-packaging-products/dri-fresh/dri-fresh®-soft-hold™-absorbent-cushion-pads-for-soft-fruit.html) British packaging manufacturing company [Sirane](https://www.trendhunter.com/trends/sirane) has come up with a revolutionary new soft fruit packaging solution for strawberries, cherries, blueberries and other soft fruit that can bruise easily. The Sirane Dri-fresh Soft-hold fruit cushioning pads are essentially absorbent bubble pads that bring together the protective and cushioning properties of bubble films with effective absorbent qualities, high permeability and an elegant appearance. The surface of the packaging has a special tear-drop-shaped pattern which raises fruit from the surface to promote air flow and reduce sweating, damage and fungal growth. The pattern also minimizes contact between berries and surface and to prevent berries from moving around. The soft-hold soft fruit packaging was developed in response to feedback from customers, who said they wanted soft fruit to have improved cushioning to protect fruit from bruising and to extend their shelf-life. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 5% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Soft-fruit Packaging:** Innovative cushioning pads for soft fruit packaging can improve fruit protection and extend shelf life - **Absorbent Bubble Pads:** Combining protective and absorbent bubble films can be a potential innovation opportunity for packaging solutions - **Tear-drop Shaped Surfaces:** Incorporating tear-drop shaped patterns in packaging can reduce fruit damage, sweating, and fungal growth ### Sectors Adopting This - **Packaging Industry:** Innovative cushioning pads and tear-drop shaped surfaces in soft fruit packaging can lead to disruptive packaging solutions - **Agriculture Industry:** Extended shelf life of soft fruit can improve agricultural returns and reduce food waste - **Retail Industry:** Improved packaging solutions that extend soft fruit shelf life can benefit retailers and increase customer satisfaction ## Related on Trend Hunter - [Freshness-Boosting Packaging Stickers](https://www.trendhunter.com/trends/vidre.md) - [Moisture-Absorbing Packaging](https://www.trendhunter.com/trends/packaging-tech.md) - [Recyclable Apple Packaging Initiatives](https://www.trendhunter.com/trends/superfresh-growers-1.md) - [Edible Snack Skins](https://www.trendhunter.com/trends/foodberry.md) - [Conveniently Packaged Premium Fruits](https://www.trendhunter.com/trends/fruit-snack-cups.md) - [High-Function Fish Packaging](https://www.trendhunter.com/trends/sudpack.md) - [Durable Egg Packaging Designs](https://www.trendhunter.com/trends/egg-packaging1.md) - [Plant-Based Fruit Preservers](https://www.trendhunter.com/trends/organic-fruit-preserver.md) - [Green Produce-Preserving Containers](https://www.trendhunter.com/trends/freshworks-produce-saver.md)