# Eco-Friendly Soft Coolers Igloo's Soft Cooler Collection is Made from Recycled Plastic Bottles By Laura McQuarrie | Published 2020-08-22 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/soft-cooler-collection References: [businesswire](https://www.businesswire.com/news/home/20200820005800/en) & [igloocoolers](http://www.igloocoolers.com/repreve) [Igloo](https://www.trendhunter.com/trends/igloo-icf-series) launched a soft cooler collection made with [REPREVE](https://www.trendhunter.com/trends/unifi), a fiber made from recycled, post-consumer plastic bottles. The collection shares a total of five new styles, which encompass everything from lunch bags to backpacks, which are ideal for outdoor adventures or day-to-day transporting and chilling food and drinks. The REPREVE softside cooler collection comes in black, jade and black cherry colors, and the styles feature an antimicrobial, leak-resistant liner. The designs also integrate an external zipper pouch so that items can be stored separately. With this collection of products crafted with [recycled plastic bottles](https://www.trendhunter.com/trends/rivers-are-life), Igloo is on a mission to make a more positive impact on the planet with the use of biodegradable, recycled and low-impact materials. Image Credit: Igloo ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 57% | Activity: 47% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Soft Coolers:** Companies can innovate by using sustainable materials like recycled plastic bottles in the production of soft coolers. - **REPREVE Fiber:** Companies can explore the use of REPREVE fiber in the production of products beyond soft coolers, such as outdoor clothing and accessories. - **Antimicrobial and Leak-resistant Features:** Companies can improve the functionality of soft coolers by integrating antimicrobial and leak-resistant features. ### Where This Applies - **Outdoor Recreation:** Companies in the outdoor recreation industry can explore more sustainable and functional product designs for coolers and related accessories. - **Food and Beverage:** Companies in the food and beverage industry can offer eco-friendly and convenient solutions for transporting and chilling food and drinks. - **Sustainability:** Sustainability-focused companies can expand their product offerings into the outdoor adventure and transportation market by creating eco-friendly soft coolers and related accessories. ## Related on Trend Hunter - [Recyclable Reusable Coolers](https://www.trendhunter.com/trends/gochill-cooler.md) - [Stylish Cooler Accessories](https://www.trendhunter.com/trends/tote-cooler.md) - [Recyclable Cooler Designs](https://www.trendhunter.com/trends/coleman-geofreeze-cooler.md) - [Recyclable Performance Coolers](https://www.trendhunter.com/trends/oyster-tempo-1.md) - [Soft Sustainable Coolers](https://www.trendhunter.com/trends/out-of-the-woods-1.md) - [Ice-Free Compression Coolers](https://www.trendhunter.com/trends/igloo-icf-series.md) - [Eco Insulated Boxes](https://www.trendhunter.com/trends/cruz-cool.md) - [Rugged Soft Coolers](https://www.trendhunter.com/trends/soft-cooler1.md) - [Compressor-Equipped Cooler Backpacks](https://www.trendhunter.com/trends/chillbee-sofichill.md)