# Dealcoholized Apple Ciders The Dry Drinks Company Launched an Alcohol-Free 'Soft Cider' By Laura McQuarrie | Published 2018-10-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/soft-cider References: [prnewswire](http://www.prnewswire.co.uk/news-releases/the-dry-drinks-company-rethinks-drinking-with-launch-of-new-alcohol-free-drinks-694765531.html) & [drynks](http://www.drynks.co.uk/) The Dry Drinks Company recently launched two non-alcoholic products, including the Smashed Hops Soft Beer and the Smashed [Apple](https://www.trendhunter.com/trends/crisp-apple-crafted-soda) Soft Cider. To share the optimal flavor experience with consumers, the brand began by working with beer and cider, which were then dealcoholized with technology to retain authentic flavor and aroma. With these new drinks, The Dry Drinks Company aims to challenge the [non-alcoholic and soft drink market](https://www.trendhunter.com/trends/alcohol-free-brews) by offering these inventive new alcohol-free alternatives. Due to the properties of these premium drinks, they are vegan-friendly and an alcohol license is not required to sell them. While the [alcohol-free Soft Cider](https://www.trendhunter.com/trends/2-towns-ciderhouses) is gluten-free and contains just 84 calories per bottle, the Soft Beer boasts notes of hops and citrus, as well as a pale gold color. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 20% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Non-alcoholic Beverages:** The trend of developing non-alcoholic beverages for health-conscious consumers provides opportunities for innovation in the beverage industry. - **Dealcoholization Technology:** The trend of using dealcoholization technology to retain authentic flavor and aroma in non-alcoholic drinks presents opportunities for disruptive innovation in the food and beverage industry. - **Vegan-friendly Products:** The trend of developing vegan-friendly products presents opportunities for innovation in the food and beverage industry to appeal to a growing demographic of health-conscious consumers. ### Sectors Adopting This - **Beverage Industry:** The beverage industry can seize opportunities in the non-alcoholic beverages market by developing innovative and healthy alternatives to traditional alcoholic drinks. - **Food Industry:** The food industry can leverage dealcoholization technology to develop new non-alcoholic products that retain authentic flavors and aromas, appealing to health-conscious consumers. - **Hospitality Industry:** The hospitality industry can expand its offerings to include these non-alcoholic and vegan-friendly products to cater to a growing demographic of health-conscious consumers who prefer alternatives to traditional alcoholic drinks. ## Related on Trend Hunter - [Alcohol-Free Apple Ciders](https://www.trendhunter.com/trends/thatchers-zero.md) - [Dealcoholized Cider Lines](https://www.trendhunter.com/trends/dealcoholized-cider.md) - [Rose-Hued Apple Ciders](https://www.trendhunter.com/trends/alcoholfree-ciders.md) - [Non-Alcoholic Hard Ciders](https://www.trendhunter.com/trends/2-towns-ciderhouse.md) - [Fruity Non-Alcoholic Craft Ciders](https://www.trendhunter.com/trends/fruity-nonalcoholic-craft-ciders.md) - [Alcohol-Free Pink Lady Ciders](https://www.trendhunter.com/trends/noughty-pink-lady.md) - [Zero-Alcohol Cherry Ciders](https://www.trendhunter.com/trends/ground-control-00.md) - [Alcohol-Free Zero-Calorie Ciders](https://www.trendhunter.com/trends/somersby-zero.md) - [Alcohol-Free Sparkling Ciders](https://www.trendhunter.com/trends/zeffer.md)