# Flavor-Infused Licorice Candies SweeTarts Tangy Strawberry Soft & Chewy Ropes are a Sweet Treat By Michael Hemsworth | Published 2018-05-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/soft-chewy-ropes References: [chewboom](https://www.chewboom.com/2018/05/17/sweetarts-tangy-strawberry-soft-and-chewy-ropes-now-available-nationwide/) & [sweetartscandy](https://www.sweetartscandy.com) The [SweeTarts](https://www.trendhunter.com/trends/sweetarts-gummy-halos) Tangy Strawberry Soft & Chewy Ropes have been launched nationwide by the brand as a new candy that is suitable for consumers of all age ranges to enjoy. As the name denotes, the candy has a [soft texture](https://www.trendhunter.com/trends/face-twisters-sour-candy) that is quite different from the brand's original candies that are characterized by a hard, crunchy formula. The candy ropes are infused with a [tart strawberry-flavored center](https://www.trendhunter.com/trends/airheads-xtremes-very-berry) and come as a followup to the original Cherry Punch variety that was introduced a few years ago. The SweeTarts Tangy Strawberry Soft & Chewy Ropes come in two different size options and identify the increased demand for products that offer familiar flavors in a new formate or with a different kind of texture. Image Credit: SweeTarts ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 43% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Flavor-infused Candy:** There is a disruptive innovation opportunity to create more and different flavour mixes to better meet consumers' taste preferences. - **Soft & Chewy Textures:** There is a disruptive innovation opportunity to create more soft and chewy candies with different texture blends. - **New Formats of Familiar Flavors:** There is a disruptive innovation opportunity to offer more familiar flavors in different formates, such as different sizes, shapes, and textures. ### Where This Applies - **Confectionery:** The confectionery industry has an opportunity to create more innovative candies with new flavors and textures. - **Food and Beverage:** The food and beverage industry could consider creating products that offer familiar flavors in new formats or with different textures. - **Retail:** The retail industry could capitalize on the trend by stocking more diverse flavored products that come in different sizes and textures. ## Related on Trend Hunter - [Fruity Candy Ropes](https://www.trendhunter.com/trends/jolly-rancher-ropes.md) - [Sweet-Tart Gummy Rings](https://www.trendhunter.com/trends/sweetarts-gummy-halos.md) - [Nostalgic Novelty Candy Products](https://www.trendhunter.com/trends/barratt-ropes.md) - [Revamped Freeze-Dried Candies](https://www.trendhunter.com/trends/sweetarts-1.md) - [Lollipop Brand Jelly Candies](https://www.trendhunter.com/trends/chupa-chups-belts-and-laces.md) - [Dual-Flavor Fruit Chews](https://www.trendhunter.com/trends/sweetarts-gummy-fruity-splitz.md) - [Soft-Textured Sour Candies](https://www.trendhunter.com/trends/chupa-chups-sour-candy.md) - [Summery Sour Fruit Candies](https://www.trendhunter.com/trends/sour-patch-kids-strawberry.md) - [Textural Sour Gummy Candies](https://www.trendhunter.com/trends/trolli-sour-brite-squad.md)