# Women-Specific Nutritional Supplements Viactiv Introduces New Soft Chews & Magnesium-Based Powder By Kalin Ned | Published 2026-07-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/soft-chews1 References: [viactiv](https://viactiv.com/products/coq10-tropical-fusion-chews) & [viactiv](https://viactiv.com/products/magnesium-powder-high-absorption-peach)  Viactiv has expanded its product portfolio with the introduction of Viactiv CoQ10 CARDIO Complete Soft Chews and Viactiv Magnesium Glycinate Powder. These blends continue to address the evolving nutritional needs of women across various life stages. The Viactiv CoQ10 CARDIO Complete Soft Chews offer a tropical fruit-flavored format that delivers Coenzyme Q10, an essential antioxidant involved in mitochondrial energy production. Thus, the formulation supports cellular energy, cardiovascular health, and healthy muscle function, with supplementation becoming increasingly important as [natural CoQ10 levels decline with age](https://www.trendhunter.com/trends/midi-health). The Magnesium Glycinate Powder, on the other hand, provides a sugar-free sweet peach drink mix featuring a highly absorbable form of magnesium known for its gentle digestion and calming properties. This supplement is intended to support muscle relaxation, nerve function, and restful sleep. Image Credit: Viactiv ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 34% | Activity: 42% | Freshness: 83% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Women-centric Supplementation:** Personalized nutrient formats for female life stages create whitespace for brands to address overlooked wellness needs with targeted, science-backed formulations. - **Functional Soft Chews:** Confectionery-inspired delivery systems are reshaping supplement adherence by combining convenience, flavor, and clinically relevant ingredients in everyday routines. - **Sleep and Calm Powders:** Magnesium-based drink mixes reflect growing demand for gentle, digestible relaxation aids that bridge stress management, muscle recovery, and nightly wellness. ### Sectors Adopting This - **Nutritional Supplements:** Gender-specific product development expands category differentiation through formulas tied to aging, cardiovascular support, energy metabolism, and recovery. - **Women’s Health:** Lifecycle-focused wellness products highlight opportunities for more inclusive health solutions that move beyond reproductive care into holistic daily support. - **Functional Beverages:** Powdered drink mixes with targeted benefits are creating new crossover potential between supplements, hydration, and mood-support beverage occasions. ## Related on Trend Hunter - [Women-Targeted Creatine Supplements](https://www.trendhunter.com/trends/hunter-gather-creatine.md) - [Full-Spectrum Four-In-One Magnesium Complexes](https://www.trendhunter.com/trends/magnesium-complex.md) - [Enhanced Magnesium Glycinate Supplements](https://www.trendhunter.com/trends/magnesium-glycinate.md) - [Functional Hot Chocolate Mixes](https://www.trendhunter.com/trends/myova-magnesium-nightcap.md) - [Bioavailable Magnesium Supplements](https://www.trendhunter.com/trends/the-absorption-company-magnesium-glycinate.md) - [Absorption-Focused Next-Gen Supplements](https://www.trendhunter.com/trends/the-absorption-company1.md) - [Life Stage-Focused Dietary Supplements](https://www.trendhunter.com/trends/sparkle-wellness1.md) - [Child-Friendly Gummy Supplements](https://www.trendhunter.com/trends/capychews-gummies.md) - [Relaxing Soft Chews](https://www.trendhunter.com/trends/lemme-relax.md)