# Energy-Boosting Soft Chews These Fruit Candies by FRS Enhance Energy and Endurance By Jana Pijak | Published 2015-03-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/soft-chews References: [frs](http://www.frs.com/shop/chews.html) FRS Energy + Endurance is a brand that specializes in [healthy energy drinks](https://www.trendhunter.com/trends/energy-candy), [protein powders](https://www.trendhunter.com/trends/preworkout-powder) and [energy-boosting soft chews](https://www.trendhunter.com/trends/kabang-energy-candy) that will appeal to the active consumer. The brand's fruit-infused soft chews are are perfect way to enhance your energy while on-the-go or in the middle of a grueling workout. The soft chews are not only naturally sweetened and gluten-free but are also antioxidants that taste great. This soft chew range from FRS boosts energy and endurance comes in four refreshing varieties. The individually wrapped candies come in Pineapple Mango, Orange, Pomegranate Blueberry and Lemon Lime flavors that range from the sweet and citrus-infused to the tangy and tart-tasting. These healthy energy chews are even guilt-free when it comes to your diet, coming in at just 40 calories per serving. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 15% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Healthy Energy Chews:** There is an opportunity to create new products that offer a healthy and convenient boost of energy. - **Antioxidant-infused Foods:** The incorporation of antioxidants into food products creates a new category of healthy snacks. - **On-the-go Energy Boosters:** Convenient, portable energy boosters are in demand for consumers who are always on-the-go. ### Sectors Adopting This - **Health Food Industry:** There is an opportunity for new players to enter the health food industry and offer innovative products with natural ingredients. - **Sports Nutrition Industry:** Athletes and fitness enthusiasts continue to demand new and innovative products that improve performance and endurance. - **Confectionery Industry:** The addition of functional ingredients to candies and snacks creates new opportunities for the confectionery industry. ## Related on Trend Hunter - [Caffeinated Fruity Gummies](https://www.trendhunter.com/trends/focusfuel.md) - [Energizing Pre-Workout Gummies](https://www.trendhunter.com/trends/preworkout-energy-gummies.md) - [Candy-Like Energy Supplements](https://www.trendhunter.com/trends/energy-chew.md) - [Pre-Workout Chews](https://www.trendhunter.com/trends/workout-candy.md) - [Functional Energy-Boosting Gummies](https://www.trendhunter.com/trends/sneak-energy-gummies.md) - [Energizing Fiber-Rich Gummies](https://www.trendhunter.com/trends/daily-energy-gummies.md) - [Functional Mushroom Soft Chews](https://www.trendhunter.com/trends/superfood-soft-chews.md) - [Energizing Gummy Supplements](https://www.trendhunter.com/trends/bloom-x-tandy-energy-blooms.md) - [Mini Caffeinated Fruit Snacks](https://www.trendhunter.com/trends/thats-it-energy.md)