# Premium Cocoa Caramel Candies The Werther's Original Cocoa Crème Soft Caramels are Chocolatey By Michael Hemsworth | Published 2017-04-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/soft-caramels References: [preparedfoods](http://www.preparedfoods.com/articles/119624-werthers-original-cocoa-creme-soft-caramels) The [Werther's](https://www.trendhunter.com/trends/caramel-apple-hard-candies) Original Cocoa Crème Soft Caramels come as a new candy from the classic brand to offer a perfectly balanced treat to enjoy anytime of the day. The candies are a blend of premium ingredients including the brand's iconic caramel that has been made in a soft format and infused with a generous amount of [chocolate on the inside](https://www.trendhunter.com/trends/dubai-chocolate-caramels). This makes them a candy that's dessert-inspired and ideal for enjoying over a traditional plate of dessert to limit intake of sugary sweets. The Werther's Original Cocoa Crème Soft Caramels come as a new flavor variety to suit the evolving American taste preferences for unexpected infusions and experimentations. The flavor joins the brand's other popular combinations such as Caramel Apple and Coffee Caramel. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 18% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Flavor Infusion Experimentation:** Werther's Original Cocoa Crème Soft Caramels cater to the evolving American taste preferences for unexpected infusions and experimentations. - **Dessert-inspired Treats:** The blend of caramel and chocolate in Werther's Original Cocoa Crème Soft Caramels taps into the trend of dessert flavors in confectionery products. - **Health-conscious Indulgence:** Werther's Original Cocoa Crème Soft Caramels offer a balance between traditional dessert indulgence and reduced sugar intake, reflecting the trend of health-conscious offerings in the candy industry. ### Who This Affects Most - **Confectionery:** The introduction of Werther's Original Cocoa Crème Soft Caramels highlights the potential for flavor experimentation in the confectionery industry. - **Food and Beverage:** The dessert-inspired flavor combination in Werther's Original Cocoa Crème Soft Caramels presents an opportunity for the food and beverage industry to explore unique taste profiles. - **Health and Wellness:** Werther's Original Cocoa Crème Soft Caramels cater to health-conscious consumers seeking a guilt-free indulgence, showing potential for the health and wellness industry. ## Related on Trend Hunter - [Gingerbread-Flavored Caramel Candies](https://www.trendhunter.com/trends/werthers-original.md) - [Caramel Apple Hard Candies](https://www.trendhunter.com/trends/caramel-apple-hard-candies.md) - [Autumnal Caramel Candies](https://www.trendhunter.com/trends/harvest-caramels-collection.md) - [Accessible Brownie-Inspired Candies](https://www.trendhunter.com/trends/brownie-caramel-creams.md) - [Caramel Candy Denim Capsules](https://www.trendhunter.com/trends/limitededition-pocket-denim.md) - [Caramel Chocolate Couvertures](https://www.trendhunter.com/trends/luker-chocolate-caramelo-33.md) - [Salted Caramel Confection Cups](https://www.trendhunter.com/trends/bquet-caramel-cups.md) - [Seasonally Inspired Caramel Chocolates](https://www.trendhunter.com/trends/bquet-confections-caramels.md) - [Creamy Vegan Caramels](https://www.trendhunter.com/trends/plant-based-caramel.md)