# Soft Brittle Snacks Tam’s Sweets Makes Decadent Treats That Differ from Traditional Hard Brittle By Laura McQuarrie | Published 2024-01-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/soft-brittle References: [specialtyfood](https://www.specialtyfood.com/news/article/incubators-startups-showcase-emerging-products-fancy-food-show/) & [tamssweets](https://tamssweets.com/shop/)  [Tam’s](https://www.trendhunter.com/trends/tim-tam-twin-pack) [Sweets](https://www.trendhunter.com/trends/candy-dates), founded by a self-taught baker who competed on The Food Network’s Great Chocolate Showdown, is a line of soft brittle treats with features that differ from the usual hard brittles. As the brand describes, "unlike [traditional cashew brittle](https://www.trendhunter.com/trends/bourbon-chocolate-brittle), ours is thick, soft [and] flaky." Soft brittle offers a more decadent and forgiving experience due to its chewy texture, catering to those who prefer a less intense crunch from their confectionery products. Some of the indulgent, uniquely textured varieties of soft brittle produced by the brand include Chocolate Hazelnut Brittle with Toasted Coconut; and Brown Sugar & Sea Salt Soft Peanut Brittle. Additionally, there are also super simple varieties like Soft Cashew Brittle and Soft Peanut Brittle, which scale back on the texture-rich add-ins. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 29% | Activity: 19% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Decadent and Forgiving Experience:** Soft brittle offers a more decadent and forgiving experience due to its chewy texture, catering to those who prefer a less intense crunch from their confectionery products. - **Indulgent and Uniquely Textured Varieties:** The brand produces indulgent, uniquely textured varieties of soft brittle such as Chocolate Hazelnut Brittle with Toasted Coconut and Brown Sugar & Sea Salt Soft Peanut Brittle. - **Simple and Texture-light Options:** In addition to their textured varieties, Tam's Sweets also offers simple options like Soft Cashew Brittle and Soft Peanut Brittle, which scale back on texture-rich add-ins. ### Industries Being Reshaped - **Confectionery:** The soft brittle trend presents an opportunity for confectionery brands to cater to a segment of consumers who prefer a more decadent and forgiving eating experience. - **Specialty Gourmet Foods:** The production of indulgent and uniquely textured soft brittle treats opens up a disruptive opportunity for specialty gourmet food companies to offer innovative and distinctive confections. - **Artisanal Baking:** Entrepreneurs in the artisanal baking industry can explore the production of simple and texture-light soft brittle options to cater to consumers who seek a more subtle and refined snack experience. ## Related on Trend Hunter - [Fudge-Like Brittle Bites](https://www.trendhunter.com/trends/frittle.md) - [Freeze-Dried Brittle Snacks](https://www.trendhunter.com/trends/peanut-brittle.md) - [Candy-Studded Brittle Snacks](https://www.trendhunter.com/trends/brittle-snacks.md) - [Buttery Peanut Brittle Candies](https://www.trendhunter.com/trends/trader-joes-peanut-brittle.md) - [Bacon-Infused Peanut Brittles](https://www.trendhunter.com/trends/bacon-peanut-brittle.md) - [Spicy Beer Brittle Snacks](https://www.trendhunter.com/trends/beer-brittle.md) - [Crunchy Dark Chocolate Confections](https://www.trendhunter.com/trends/dark-peanut-brittle.md) - [Limited-Edition Brittle Treats](https://www.trendhunter.com/trends/sheila-gs-brownie-brittle.md) - [Buttery Toffee Snack Clusters](https://www.trendhunter.com/trends/chunk-nibbles-toffee.md)