# Tailor-Made Blush Services The 'Soft Blur Cheek Stick' Launches at Lip Lab Toronto By Georgia Wray Norsten | Published 2025-07-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/soft-blur-cheek-stick References: [liplab](https://www.liplab.com/)  The 'Soft Blur Cheek Stick' is the latest service offering from [Lip Lab](https://www.trendhunter.com/trends/lip-lab), now available at its Toronto locations. Known for redefining [personalized lip color](https://www.trendhunter.com/trends/sensual-lip-custom-match), Lip Lab is expanding its bespoke beauty services with this [creamy, buildable blush](https://www.trendhunter.com/trends/cream-blush-sticks) that blends effortlessly and adapts to any skin tone. Guests can co-create their perfect shade in-store with the guidance of a Color Expert -- complete with personalized naming and engraving -- or choose from ready-to-wear options on-site or online. This launch marks Lip Lab’s first foray into custom complexion products, delivering a sheer-to-bold glow with a smooth, flexible finish that complements a wide range of looks. The Soft Blur Cheek Stick is available at Lip Lab’s Queen St. W. and Distillery District locations. Image Credit: Lip Lab ## Trend Insights (Trend Hunter) - Score: 7.8/10 - Popularity: 90% | Activity: 97% | Freshness: 46% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Customizable Beauty Products:** Increasing demand for bespoke cosmetics is driving the beauty industry towards creating more personalized products like Lip Lab's Soft Blur Cheek Stick. - **In-store Co-creation Experiences:** Retail environments are evolving to offer interactive experiences where consumers can participate in the creation of their custom products, fostering deeper brand loyalty and engagement. - **Multifunctional Makeup Innovations:** Products that adapt to various skin tones and offer versatile finishes, like the Soft Blur Cheek Stick, are setting new standards for adaptability in makeup design. ### Industries Being Reshaped - **Cosmetics Industry:** The push towards tailored makeup solutions is reshaping the cosmetics industry, with companies creating products that cater specifically to individual consumer needs and preferences. - **Retail Experience:** The expansion of in-store personalization and co-creation services is transforming traditional retail spaces into dynamic and interactive experiences. - **E-commerce Expansion:** As customizable beauty products become available online, the e-commerce industry is seeing increased integration of personalized shopping technologies that mimic in-store experiences. ## Related on Trend Hunter - [Experiential Lip Color Services](https://www.trendhunter.com/trends/lip-lab.md) - [Pigmented Skin-Caring Blushes](https://www.trendhunter.com/trends/the-cream-blush.md) - [Effortless Minimalist Makeup Products](https://www.trendhunter.com/trends/blush-lip-color.md) - [Purse-Shaped Beauty Balms](https://www.trendhunter.com/trends/the-crme-shop-kiss-blush-lip-cheek-balm.md) - [pH-Adjusting Blush Sticks](https://www.trendhunter.com/trends/phlush-stick.md) - [Canadian-Branded Lip Tints](https://www.trendhunter.com/trends/superbalm-lip-tint.md) - [Multi-Purpose Blush Product Lines](https://www.trendhunter.com/trends/ontheglow-blush.md) - [Versatile Creamy Tint Sticks](https://www.trendhunter.com/trends/lip-and-cheeks.md) - [Buildable Blush Formulas](https://www.trendhunter.com/trends/cream-blush-stick.md)