# Non-Alcoholic Functional Mocktails Emergen-C Has Partnered With Carl Radke's Soft Bar for Summer By Adam Harrie | Published 2026-08-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/soft-bar References: [businesswire](https://www.businesswire.com/news/home/20260806760046/en/Emergen-C-Declares-Itself-the-Drink-of-the-Summer-Through-New-Partnership-with-Carl-Radkes-Soft-Bar-Making-Everyday-Wellness-A-Refreshing-Summer-Ritual?feedref=JjAwJuNHiystnCoBq_hl-R-HrziBh-2TFM2GMuUU7RcPFX-aV_QoYAKqdUX1TA5LrCOi9QzgjCezTS3Nw_X6kJUrpSBm-Hav1w-UkdSlG3k8sXd0xy82dHvVAQyb6kaYOoOnRBQBKcY2buBEMh6FZQ%3D%3D) & [soft-bar](https://soft-bar.com/) [Emergen-C](https://www.trendhunter.com/trends/emergenc-botanicals) has partnered with [Summer House](https://www.trendhunter.com/trends/celsius-spritz-vibe-summer) star [Carl Radke's Soft Bar](https://www.trendhunter.com/trends/carls-jr-triple-berry-trio) to launch the 'Drink of the Summer,' featuring two signature mocktails infused with the brand's Multi-Benefit Support formula. 'Hello Summer' blends Emergen-C Orange with citrus botanicals and house-made Fuji apple soda, while 'Stay A While' pairs Emergen-C Raspberry with berry syrup, rum-free spirits and basil for a berry-forward finish. The launch responds to growing demand for functional beverages, with 65% of U.S. consumers drinking them at least every two weeks, rising to 80% among Gen Z. The tasting experience debuts August 11 at Soft Bar, Radke's Brooklyn-based non-alcoholic cocktail concept, with guests receiving recipes to recreate the drinks at home throughout the summer season. Emergen-C shows how immune-support brands can extend beyond powder packets through experiential partnerships with culturally relevant people and brands. Image Credit: Emergen-C/Soft Bar ## Trend Insights (Trend Hunter) - Score: 8.7/10 - Popularity: 87% | Activity: 90% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Functional Mocktail Culture:** Non-alcoholic cocktails infused with vitamins, botanicals, and wellness ingredients create space for beverage brands to merge social drinking rituals with everyday health positioning. - **Sober-curious Experiences:** Alcohol-free bar collaborations are turning moderation into a lifestyle experience, opening new avenues for brands to connect with Gen Z and wellness-focused consumers. - **At-home Recipe Extensions:** Branded drink recipes that move from tasting events into home preparation expand product relevance beyond single-use formats and strengthen seasonal consumer engagement. ### Industries Being Reshaped - **Functional Beverages:** Immune-support powders and supplements are evolving into ready-to-mix lifestyle products that compete within social, premium, and experiential beverage occasions. - **Hospitality:** Non-alcoholic bars and cocktail venues provide cultural testing grounds for wellness brands seeking credibility in modern social drinking environments. - **Consumer Health:** Supplement brands are finding growth potential in partnerships that reframe daily health products as enjoyable, shareable, and occasion-based experiences. ## Related on Trend Hunter - [Functional Summertime Protein Drinks](https://www.trendhunter.com/trends/beyond-immerse-drinks.md) - [Functional Lemonade Beverages](https://www.trendhunter.com/trends/functional-lemonade-beverages.md) - [Functional Canned Lemonades](https://www.trendhunter.com/trends/lemonade-trio.md) - [Fruity Non-Alcoholic Craft Ciders](https://www.trendhunter.com/trends/fruity-nonalcoholic-craft-ciders.md) - [Non-Alcoholic Mocktail Launches](https://www.trendhunter.com/trends/mingle-mocktails-1.md) - [Functional RTD Non-Alcoholic Cocktails](https://www.trendhunter.com/trends/functional-nonalcoholic-cocktail.md) - [Spritz-Inspired Energy Drinks](https://www.trendhunter.com/trends/celsius-spritz-vibe-summer.md) - [Functional Summertime Hydration Supplements](https://www.trendhunter.com/trends/cure-hydration-drink-mix.md) - [Beautifying Mocktails](https://www.trendhunter.com/trends/pretty-hot-margarita.md)