# Wintery Soft-Baked Cookies Pillsbury Soft Baked Sugar with Sprinkles & Icing Cookies are Seasonal By Michael Hemsworth | Published 2021-12-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/soft-baked-sugar-with-sprinkles-icing-cookies References: [chewboom](https://www.chewboom.com/2021/12/10/pillsbury-introduces-new-soft-baked-sugar-with-sprinkles-and-drizzled-icing-cookies-as-part-of-2021-holiday-lineup/) & [pillsbury](https://www.pillsbury.com)  The [Pillsbury](https://www.trendhunter.com/trends/pillsbury-mini-soft-baked-cookies) Soft Baked Sugar with Sprinkles & Icing Cookies are arriving in celebration of the 2021 [holiday season](https://www.trendhunter.com/trends/peppermint-cocoa-cookie) to provide consumers with a way to easily enjoy some festive treats without having to do any of the baking themselves. The cookies feature a recipe that makes use of real butter and feature blue sprinkles that are paired with a drizzling of icing to give them a festively appealing touch of sweetness. The cookies come in packs of 18 and come in a resealable package that will help to lock in the [soft-baked freshness](https://www.trendhunter.com/trends/german-iced-gingerbread-soft-spiced-cookies) of the treats. The Pillsbury Soft Baked Sugar with Sprinkles & Icing Cookies are arriving for a suggested retail price of $3.69, but will only be around for the holidays. Image Credit: Pillsbury ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 8% | Activity: 45% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Seasonal Treats:** The popularity of seasonal treats continues to rise, providing opportunities for companies to create unique and festive products for consumers. - **Convenience Baking:** As consumers look for easy and convenient ways to enjoy baked goods, there are opportunities for companies to create pre-made baking options. - **Premium Ingredients:** Consumers are willing to pay more for baked goods made with premium, high-quality ingredients, presenting an opportunity for companies to differentiate their products. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can leverage the demand for seasonal treats, convenience baking, and premium ingredients to create new products and increase sales. - **Retail:** Retail stores can stock pre-made baking options, including holiday-themed treats such as the Pillsbury Soft Baked Sugar with Sprinkles & Icing Cookies, to cater to consumers looking for convenient options. - **E-commerce:** E-commerce platforms can offer a wide range of pre-made baking options, including seasonal treats, for consumers looking for easy and convenient ways to enjoy baked goods without having to leave their homes. ## Related on Trend Hunter - [Chewy Bite-Sized Snack Cookies](https://www.trendhunter.com/trends/pillsbury-mini-soft-baked-cookies.md) - [Seasonal Soft-Baked Cookie Mixes](https://www.trendhunter.com/trends/betty-crocker-soft-baked-cookie-mix.md) - [Soft-Baked Cinnamon Roll Cookies](https://www.trendhunter.com/trends/pillsbury-cinnamon-roll-cookies.md) - [Melting Wintery Baking Products](https://www.trendhunter.com/trends/pillsbury-funfetti-melted-snowman.md) - [Consumer-Inspired Baking Products](https://www.trendhunter.com/trends/holiday-cookie-products.md) - [Spring-Themed Cookie Doughs](https://www.trendhunter.com/trends/pillsbury-spring-seasonal-cookie-dough.md) - [Autumnal Ready-to-Bake Cookies](https://www.trendhunter.com/trends/halloween-shape-cookies.md) - [Soft Cereal-Flavored Cookies](https://www.trendhunter.com/trends/pillsbury-soft-baked-cookies.md) - [Ready-to-Bake Holiday Cookies](https://www.trendhunter.com/trends/festive-frosted-sugar-cookie-kit.md)