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# Baked Breakfast Bars
MadeGood Mornings Soft Baked Oat Bars Have a Better-for-You Recipe

By Michael Hemsworth | Published 2023-06-12 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/soft-baked-oat-bars
References: [snackandbakery](https://www.snackandbakery.com/articles/109195-madegood-launches-its-first-ever-baked-breakfast-snack) & [madegoodfoods](http://www.madegoodfoods.com/)

![Baked Breakfast Bars](https://cdn.trendhunterstatic.com/thumbs/507/soft-baked-oat-bars.jpeg)

The [MadeGood Mornings](https://www.trendhunter.com/trends/crunchy-oat-bites) Soft [Baked](https://www.trendhunter.com/trends/cocoa-puffs-soft-baked-oat-bars) Oat Bars are the latest addition to the brand's product range that will offer consumers a delicious, convenient option to enjoy in the morning hours. The snack bars are crafted with a blend of high-quality ingredients including gluten-free oats and additional organic ingredients along with nutrients sourced from vegetables. The snack bars have a vegan-friendly recipe, and come in three flavors including Cinnamon Bun, Chocolate Chip and Blueberry.

The MadeGood Mornings Soft Baked Oat Bars are reported by the brand to have just the right amount of sweetness with a soft, chewy texture and are great for being enjoyed out of the house. The bars respond to demands for better-for-you food products that prioritize convenience.

Image Credit: MadeGood

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 15% | Activity: 16% | Freshness: 16%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Better-for-you Food Products:** Creating food products that prioritize health and wellness while still being convenient and delicious, such as the MadeGood Mornings Soft Baked Oat Bars.
- **Vegan-friendly Snacks:** Developing snacks that cater to the growing demand for vegan options, like the MadeGood Mornings Soft Baked Oat Bars that have a vegan-friendly recipe.
- **Gluten-free Breakfast Options:** Offering gluten-free breakfast alternatives that are packed with high-quality ingredients, such as the MadeGood Mornings Soft Baked Oat Bars crafted with gluten-free oats.

### Sectors Adopting This

- **Food and Beverage:** The food and beverage industry can explore opportunities to develop more better-for-you snack and breakfast options like the MadeGood Mornings Soft Baked Oat Bars.
- **Health and Wellness:** The health and wellness industry can focus on creating more convenient and nutritious options for consumers, inspired by the MadeGood Mornings Soft Baked Oat Bars.
- **Plant-based Foods:** The plant-based food industry can innovate by expanding their product offerings to include more vegan-friendly snacks, following the example of the MadeGood Mornings Soft Baked Oat Bars.

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