# Plant-Powered Soft-Baked Bars The Clif Whole Lotta Bars are Made with Fruits, Nuts and Seeds By Laura McQuarrie | Published 2019-06-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/soft-baked-bars References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4048-new-on-the-shelves) & [clifbar](http://www.clifbar.ca/shop) Clif Bar & Co. is introducing Clif Whole Lotta Bars as a new kind of soft-baked bars that are packed with protein from plant-based sources. The [free-from bars](https://www.trendhunter.com/trends/junkless-protein-bars) avoid the use of ingredients with gluten and dairy, are certified organic and non-GMO and contain simple ingredients like nuts, seeds and fruit. The simple, [soft-baked snack bars](https://www.trendhunter.com/trends/natures-bakery-snack-bars) share 10 grams of [plant-based protein](https://www.trendhunter.com/trends/misfit-plant-based-protein-bars) and decadent varieties like Salted Dark Chocolate and Tart Cherry Almond, a flavor that's made up of nourishing ingredients such as tart dried cherries, whole roasted almonds, pumpkin seeds, dates, sesame seeds, cashew butter and sea salt. With many consumers looking to upkeep their protein intake throughout the day, they are turning to portable, plant-powered snacks that are free from undesirable ingredients and additives. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 70% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-powered Snacks:** Demand for portable, plant-based snacks with natural ingredients and high protein content is increasing. - **Gluten-free and Non-gmo Products:** There is a growing preference for health-conscious consumers for gluten-free, organic and non-GMO products. - **Soft-baked Protein Bars:** Soft-baked protein bars are becoming more popular due to their convenient snack qualities and high protein content. ### Sectors Adopting This - **Health Food Industry:** There is an opportunity for the health food industry to offer more varieties of portable, plant-based snacks with natural ingredients. - **Food and Beverage Industry:** The food and beverage industry can cater to health-conscious consumers by developing more gluten-free, organic and non-GMO products. - **Fitness and Sports Nutrition Industry:** Soft-baked protein bars can become a staple for fitness and sports nutrition industry, offering high-quality protein sources in a convenient, on-the-go option. ## Related on Trend Hunter - [Purposeful Plant-Based Protein Bars](https://www.trendhunter.com/trends/clif-builders.md) - [Plant-Based Protein Snacks](https://www.trendhunter.com/trends/chewy-protein-bars.md) - [Plant-Powered Breakfast Bars](https://www.trendhunter.com/trends/complete-kickstart-bar.md) - [Ice Cream-Inspired Snack Bars](https://www.trendhunter.com/trends/clif-bar-cookies-crme.md) - [Balanced Bakery-Inspired Snack Bars](https://www.trendhunter.com/trends/pure-protein-soft-baked-bars.md) - [Plant-Based Protein Bars](https://www.trendhunter.com/trends/bobos-1.md) - [Plant-Based Nut Bar Snacks](https://www.trendhunter.com/trends/pure-protein-nut-bars.md) - [Crispy Plant-Based Bars](https://www.trendhunter.com/trends/clif-thins.md) - [Pumpkin Seed Protein Bars](https://www.trendhunter.com/trends/aloha1.md)