# Better-for-You Soft-Baked Bars Baked-Ins by Nature's Bakery are Loaded with Fruits & Veggies By Laura McQuarrie | Published 2021-01-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/soft-baked-bar References: [prnewswire](https://www.prnewswire.com/news-releases/natures-bakery-introduces-new-organic-baked-ins-snacks-made-with-fruits--vegetables-301213453.html) & [naturesbakery](http://www.naturesbakery.com) [Soft-baked bars](https://www.trendhunter.com/trends/flapjack-oat-bars) often include fruit-flavored fillings and [Nature's Bakery](https://www.trendhunter.com/trends/hearty-bars) is taking this to the next level with Baked-Ins, its new nutritious product with sweet potato, kale, carrot and apple baked into every bite. The better-for-you snack bars take inspiration from home-baked snacks like Banana Chocolate Chip bread and Chocolate Oat loaf, so that getting in more [real fruit and vegetables](https://www.trendhunter.com/trends/happy-orchard-products) is not only easy but great-tasting. The bars are packed with three grams of fiber and nine grams of whole grains, so that kids and parents alike can be nourished and comforted by wholesome snacks that taste like soft-baked goods. The plant-based snacks are free from artificial flavors, colors or preservatives and they suit a wide range of dietary needs. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 63% | Activity: 69% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Soft-baked Bars with Fruits & Veggies:** Soft-baked bars with real fruits and veggies are becoming a popular trend among health-oriented consumers, creating opportunities for companies to develop new products with unique and nutritious flavors. - **Better-for-you Snack Bars:** The demand for better-for-you snack bars is increasing, presenting opportunities for companies to innovate and create nutritious and tasty snacks that appeal to consumers seeking to maintain a healthy lifestyle. - **Plant-based Snacks:** Plant-based snacks are a growing trend among consumers who are looking for healthy and sustainable snack options, providing opportunities for companies to develop innovative plant-based snacks that appeal to a wider range of dietary needs. ### Sectors Adopting This - **Healthy Snacks:** The healthy snack industry is ripe for disruption, with opportunities for companies to create new and innovative products like soft-baked bars with real fruits and veggies that meet the growing demand for better-for-you snacks. - **Food Manufacturing:** The food manufacturing industry can leverage the trend towards better-for-you snacks and plant-based options, by creating innovative products with unique and nutritious flavors that appeal to a wide range of consumers. - **Grocery Retail:** As more consumers opt for healthier snack options, the grocery retail industry has the opportunity to stock and promote innovative products like Baked-Ins by Nature's Bakery that are packed with real fruits, veggies and whole grains, and cater to a variety of dietary needs. ## Related on Trend Hunter - [Satiating Soft-Baked Bars](https://www.trendhunter.com/trends/hearty-bars.md) - [Smart Snacking Bakery Bars](https://www.trendhunter.com/trends/natures-bakery-snack-bars.md) - [Veggie-Infused Breakfast Bars](https://www.trendhunter.com/trends/nutrigrain-softbaked-breakfast-bars.md) - [Kid-Friendly Nutritional Bars](https://www.trendhunter.com/trends/nutritional-bars-for-kids.md) - [Baked Breakfast Bars](https://www.trendhunter.com/trends/soft-baked-oat-bars.md) - [Kid-Friendly Soft-Baked Bars](https://www.trendhunter.com/trends/kind-kids-range.md) - [Balanced Bakery-Inspired Snack Bars](https://www.trendhunter.com/trends/pure-protein-soft-baked-bars.md) - [Bakery-Inspired Snack Bars](https://www.trendhunter.com/trends/soft-baked-muffin-bars.md) - [Better-for-You Baked Goods](https://www.trendhunter.com/trends/rule-breaker-snacks.md)