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# Soft Woven Slip-Ons
ECCO's 'Soft 7 Woven' Shoes are Ideal for the Hot Summer Weather

By Riley von Niessen | Published 2018-05-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/soft-7-woven
References: [ca.shop.ecco](https://ca.shop.ecco.com/en_CA/men-sneakers/men-soft-7-woven-430454.html?dwvar_430454_color=02195)

[ECCO](https://www.trendhunter.com/trends/lt1) has been readying for the change in seasons with a series of new designs, with its Soft 7 Woven slip-ons for men being one of the latest styles to emerge.

The shoes come in a Mahogany colorway, which is countered by sleek white soles that lend a modern edge to the design. Made from ECCO's nappa leather, the shoes have a [vintage aesthetic](https://www.trendhunter.com/trends/dockside-portland) that offers a classic feel that's highly versatile. This enables the slip-ons to be worn for both casual and formal occasions, as they can easily be dressed up and down. Additionally, the brand's Fluidform Technology gives the shoes plenty of cushioning, while creating a durable and flexible outsole that bends with the wearer's feet.

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 9% | Activity: 17% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Versatile Slip-on Shoes:** The popularity of slip-on shoes that can be dressed up or down presents an opportunity for brands to create versatile designs.
- **Vintage-inspired Aesthetics:** The demand for shoes with a vintage aesthetic opens up opportunities for brands to design classic-looking footwear.
- **Technologically Advanced Soles:** The use of innovative technologies in shoe soles, such as ECCO's Fluidform Technology, creates opportunities for enhanced comfort and durability.

### Who This Affects Most

- **Footwear Industry:** The footwear industry can capitalize on the trend of versatile slip-on shoes and vintage-inspired aesthetics to offer fashionable and functional designs.
- **Fashion Retail Industry:** The fashion retail industry can leverage the popularity of slip-on shoes and vintage-inspired aesthetics to cater to consumers seeking versatile and stylish footwear.
- **Innovative Materials Industry:** The innovative materials industry can benefit from the demand for technologically advanced shoe soles that provide superior comfort and flexibility.

## Related on Trend Hunter

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- [Dynamic Sleek Technical Footwear](https://www.trendhunter.com/trends/jungle-moc-evo-vent-1trl.md)
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- [Comfortable Spring-Forward Footwear](https://www.trendhunter.com/trends/clarks-offers-spring-comfort.md)
- [Adaptable Italian Loafer Designs](https://www.trendhunter.com/trends/astorflex-dockflex-loafers.md)
- [Coastal Beach-Inspired Footwear](https://www.trendhunter.com/trends/voile-blanche.md)
- [Summer-Ready Comfortable Sandal Designs](https://www.trendhunter.com/trends/sandal-designs.md)
