# Scandinavian-Inspired Sleek Sneakers ECCO Shoes Recently Launched the Soft 7 Runner By Grace Mahas | Published 2020-01-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/soft-7-runner References: [ca.ecco](https://ca.ecco.com/en/?sf) & [ca.ecco](https://ca.ecco.com/en/?sf) Premium footwear maker [ECCO](https://www.trendhunter.com/trends/lt1) recently expanded its selection of shoes with the introduction of the sleek Soft 7 Runner, which uses the brand's Fluidform technology to combine a supportive level of cushioning with a lightweight build for all-day comfort. The Soft 7 Runner are available in 10 colorways ranging from bright mustards, pale pastel blues, to all-white neutrals. They combine a fresh, [minimalist aesthetic with an athletic twist](https://www.trendhunter.com/trends/engine-a) and the sneakers are crafted from a selection of [full-grain and nubuck leathers](https://www.trendhunter.com/trends/elevon) and premium suedes made in ECCO Tannery. The ECCO Sof 7 Runner, along with a variety of other new seasonal releases, are currently available on the ECCO website, as well as from participating retailers. Image Credits ECCO ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 68% | Activity: 55% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Sleek Sneakers:** Disruptive innovation opportunity: Develop eco-friendly and sustainable materials for sleek sneakers that combine comfort and style. - **Scandinavian-inspired Shoes:** Disruptive innovation opportunity: Integrate smart technology into Scandinavian-inspired shoes to enhance functionality and convenience. - **Fluidform Technology:** Disruptive innovation opportunity: Apply Fluidform technology to other products and industries beyond footwear, such as furniture or automotive. ### Industries Being Reshaped - **Footwear:** Disruptive innovation opportunity: Explore 3D printing technology to create customized and personalized footwear for individuals. - **Fashion Retail:** Disruptive innovation opportunity: Implement augmented reality (AR) and virtual reality (VR) technologies to revolutionize the online shopping experience for fashion retail. - **Materials and Manufacturing:** Disruptive innovation opportunity: Develop sustainable and innovative materials and manufacturing processes for the fashion and footwear industries. ## Related on Trend Hunter - [Sleek Running Shoes](https://www.trendhunter.com/trends/adizero-evo-sl.md) - [Chunky Trainer Designs](https://www.trendhunter.com/trends/breeze-sneaker.md) - [Sustainable Running Shoe Designs](https://www.trendhunter.com/trends/supernatural-runner.md) - [Ultra-Cushioned Performance Sneakers](https://www.trendhunter.com/trends/cloudeclipse.md) - [Sustainable Single-Piece Sneakers](https://www.trendhunter.com/trends/on-cloudboom-strike-ls.md) - [Sleek Performance Collaborative Sneakers](https://www.trendhunter.com/trends/70-collection.md) - [Ultra-Plump Sleek Running Shoes](https://www.trendhunter.com/trends/aruku.md) - [Bright Collaborative Running Sneakers](https://www.trendhunter.com/trends/cascadia-18.md) - [Accessile Premium Runners](https://www.trendhunter.com/trends/allswifit-active5k.md)