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# UV-Blocking Serums
SOFINA iP Expands UV Protection for Blemish-Prone Skin

By Georgia Wray Norsten | Published 2025-01-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/sofina-ip
References: [cosmeticsdesign-asia](https://www.cosmeticsdesign-asia.com/Article/2024/12/23/sofina-ip-expands-uv-protector-range-for-blemish-prone-skin/?utm_source=copyright&utm_medium=OnSite&utm_campaign=copyright)

![UV-Blocking Serums](https://cdn.trendhunterstatic.com/thumbs/556/sofina-ip.jpeg)

SOFINA iP, a renowned Kao-owned skincare brand, has introduced an innovative addition named '03 brightening' to its 'UV Protector' range, targeting individuals with blemish-prone skin. Designed to tackle skin concerns caused by UV exposure, the latest release combines [advanced sun protection](https://www.trendhunter.com/trends/selfrepairing-uv-tech) with skin-nourishing benefits.

The new formula features Chamomile ET, a botanical extract celebrated for its [skin-soothing and brightening properties](https://www.trendhunter.com/trends/botanity-flavon). Additionally, the product contains starry glycyrrhetinate, known to calm inflammation and reduce visible redness, offering a translucent and luminous finish. With a [lightweight texture](https://www.trendhunter.com/trends/ultralight-face-fluid-spf), this serum blends seamlessly into the skin, ensuring a non-sticky and comfortable application.

Engineered for dry and sensitive skin, SOFINA iP’s latest innovation provides robust UV defense while deeply hydrating, thanks to its water-soluble ingredients. Launching January 25, 2025, the product will be available across Japan through major supermarkets and online platforms, setting a new benchmark for multifunctional sun care.

Image Credit: SOFINA iP

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 32% | Activity: 45% | Freshness: 34%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Multifunctional Sun Care:** The integration of advanced UV protection with skin-nourishing ingredients addresses a growing demand for all-in-one skincare solutions.
- **Botanical Skincare Innovations:** The use of plant-based extracts like Chamomile ET in sun care formulations highlights a trend towards natural, soothing ingredients that enhance product appeal.
- **Lightweight Skincare Formulations:** The rise of lightweight, non-sticky serums signals a shift in consumer preference for comfortable and easy-to-apply skincare products.

### Industries Being Reshaped

- **Cosmetics:** The cosmetics industry is witnessing a surge in demand for products that combine beauty care with advanced protection following rising awareness about sun damage.
- **Botanical Extracts:** An increased incorporation of botanical extracts in skincare underscores the growth of this niche segment within the personal care market.
- **E-commerce Retail:** With the launch of skincare products on online platforms, the e-commerce retail industry stands to benefit from the rising popularity of convenient shopping for beauty essentials.

## Related on Trend Hunter

- [Radiance-Boosting SPF Serums](https://www.trendhunter.com/trends/ultra-violette-1.md)
- [Lightweight SPF Serums](https://www.trendhunter.com/trends/moisture-sun-serum.md)
- [Radiance-Enhancing SPF Serums](https://www.trendhunter.com/trends/invisible-daily-defense-serum.md)
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- [Protective Skin-Brightening Cosmetics](https://www.trendhunter.com/trends/tanologist-super-shield.md)
- [Serum-Like Tinted SPFs](https://www.trendhunter.com/trends/defend-yourself-facial-sunscreen.md)
- [Collagen Peptide Facial Sunscreens](https://www.trendhunter.com/trends/better-screen-uv-serum.md)
- [Collagen Peptide Serums](https://www.trendhunter.com/trends/beyond-screen-uv-serum.md)
