# Faux Coffee Packaging Sofie Ehlers Creates a Fictitious Brand With a Sweet Design By Francis Tiangson | Published 2011-03-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/sofie-ehlers References: [lovelypackage](http://lovelypackage.com/student-work-sofie-ehlers/) & [sofieehlers](http://www.sofieehlers.com/) Sofie Ehlers is a student at the [School of Visual Communication](https://www.trendhunter.com/trends/colgio-de-santa-maria) in Haderslev, Denmark. Her design for Coffee Bag displays her already awesome skills of creating a great brand identity paired with simple and stunning packaging. Coffee Bag, a fictitious brand developed by Sofie Ehlers, is a creative [instant coffee concept](https://www.trendhunter.com/trends/craft-instant-coffee) that allowed her to explore multiple packaging designs. The product is [individually packed mesh bags](https://www.trendhunter.com/trends/singleserve-coffee-bag) that holds the ingredients to brew tea in a way that would be similar to making tea. Sofie Ehlers' designs for the packaging were excellently executed. They exude a homey brand identity which is exactly what coffee brands need; it's a warm drink that people like to enjoy in comfortable places like their homes. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 84% | Activity: 90% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Creative Packaging Design:** The Coffee Bag design by Sofie Ehlers showcases the potential for unique and visually appealing packaging concepts. - **Exploration of Multiple Packaging Designs:** Sofie Ehlers' Coffee Bag concept demonstrates the opportunity for brands to experiment with different packaging options to enhance their brand identity. - **Homey Brand Identity:** The warm and inviting brand identity of Coffee Bag created by Sofie Ehlers highlights the potential for coffee brands to evoke a sense of comfort and familiarity. ### Where This Applies - **Beverage Packaging:** Coffee Bag's innovative packaging designs offer inspiration for the beverage packaging industry to think outside the box and create visually appealing options. - **Graphic Design:** Sofie Ehlers' Coffee Bag project helps to push the boundaries of graphic design, providing inspiration for designers seeking to create unique and visually striking packaging. - **Hospitality:** Coffee Bag's homey brand identity suggests an opportunity for the hospitality industry to enhance the coffee-drinking experience by incorporating comforting and cozy elements. ## Related on Trend Hunter - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Card-Labeled Coffee Bags](https://www.trendhunter.com/trends/blueprint-coffee.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/happy-products.md) - [Plant-Inspired Coffee Packaging](https://www.trendhunter.com/trends/lor-coffee-packaging.md) - [Aesthetically Pleasing Decaf Packaging](https://www.trendhunter.com/trends/highquality-decaffeinated-coffee.md) - [Producer-Focused Coffee Packaging](https://www.trendhunter.com/trends/retail-coffee-packaging.md) - [Cold Brew Coffee Rebrands](https://www.trendhunter.com/trends/here-and-now.md) - [Single-Serve Coffee Bag Systems](https://www.trendhunter.com/trends/singleserve-coffee-bag.md) - [Recyclable Coffee Packagings](https://www.trendhunter.com/trends/tanuii-coffee.md)