# Hysterical Cosmetic Campaigns Sofia Vergara & Ellen Degeneres Flex Their Funny Bones By Jennifer Gosnell | Published 2012-05-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/sofia-vergara-ellen-degeneres References: [getthefive](http://www.getthefive.com/articles/the-marketeer/campaign-friday-sofia-vergara-hawks-her-wares-for/) & [covergirl](http://www.covergirl.ca/en_ca/) The new Covergirl commercial featuring the hilariously talented and beautiful Ellen Degeneres and Sophia Vergara showcases the company's tone-rehab foundation while giving some good-natured jokes. While describing the product, Ellen pokes fun lightheartedly at Sophia's accent and her inaudible words. Sophia, a native from Colombia jokes back. [Funny advertising](https://www.trendhunter.com/trends/moist-humor) is a great way to connect with customers, as Covergirl exemplifies. Using relatable and lovable characters, the commercial gets to the core of what consumers are looking for in a brand: honesty. This commercial is a great way for the business to advertise their cosmetics without coming across in a [fake manner](https://www.trendhunter.com/trends/americas-next-top-primer). Many makeup companies run the risk of [focusing too much on beautiful models](https://www.trendhunter.com/trends/you-are-amazing), making many viewers feel inadequate. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 59% | Activity: 29% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Key Themes Behind This Trend - **Hilarious Advertising:** Creating funny and relatable advertisements can help businesses connect with customers and stand out from competitors. - **Authentic Branding:** Customers are increasingly looking for brands that are honest and genuine, making it important for businesses to showcase their authenticity in their marketing campaigns. - **Inclusive Representation:** Makeup companies should embrace inclusive representation in their advertisements by featuring diverse models and personalities to make viewers feel represented and valued. ### Where This Applies - **Cosmetics:** Cosmetics companies have an opportunity to disrupt the industry by creating funny and authentic campaigns that resonate with customers and challenge traditional beauty standards. - **Advertising:** The advertising industry has a potential for disruptive innovation by encouraging brands to bring humor and authenticity into their campaigns to better connect with audiences. - **Media and Entertainment:** Media and entertainment companies can disrupt the industry by promoting inclusive representation and showcasing diverse talents in their advertising content. ## Related on Trend Hunter - [Reality TV Cosmetic Campaigns](https://www.trendhunter.com/trends/it-cosmetics-keep-it-real-campaign.md) - [Authenticity-Celebrating Commercials](https://www.trendhunter.com/trends/colgate-commercial.md) - [Telenovela-Inspired Makeup Campaigns](https://www.trendhunter.com/trends/descubre-elfecto-campaign.md) - [Inclusive Beauty Campaigns](https://www.trendhunter.com/trends/judge-beauty.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Beauty Comedy Collaborations](https://www.trendhunter.com/trends/comedy-collaboration.md) - [Cosmetic Criminal Commercials](https://www.trendhunter.com/trends/elfs-cosmetic-criminals.md) - [Comedian-Backed Razor Campaigns](https://www.trendhunter.com/trends/bic-easyrinse-razor.md) - [Silent Drama Campaigns](https://www.trendhunter.com/trends/hypnose-drama-mascara.md)