# Customer-Focused Grocery Concepts This Sofia Grocery Store Boasts an Elaborate Wine Department By Rebecca Byers | Published 2016-02-18 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/sofia-grocery References: [retaildesignblog.net](http://retaildesignblog.net/2016/02/14/vmv-supermarket-by-cityscape-architects-sofia-bulgaria/) This Sofia grocery store boasts a [customer-focused retail concept](https://www.trendhunter.com/trends/capitamall-skyview) that is both interactive and educational. Designed by Cityscape Architects, the supermarket features [minimal decor](https://www.trendhunter.com/trends/retail-environment) that puts the emphasis on the extensive product selection and avoids feeling cluttered. VMV Supermarket is characterized by [ultramodern design features](https://www.trendhunter.com/trends/miami-design-district) such as the lighting in the produce section and overall emphasizes that the shopping experience should feel natural and flow organically. In addition to each of the dedicated sections such as bakery and butcher, there are other extras that add value, such as a juice bar. The interior of the store features plenty of guide information so that shoppers can easily find what they are looking for, while the small design details emphasize the experience as one that is refined. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 87% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Customer-focused Retail:** Opportunity for retailers to provide interactive and educational experiences for their customers, through minimal decor and an emphasis on product selection. - **Ultramodern Grocery Design:** Innovative grocery stores could incorporate ultramodern design features such as lighting and flow, in order to create a more natural shopping experience. - **Value-adding Extras:** Grocery stores could add extras such as juice bars in order to add value to the shopping experience for customers. ### Industries Being Reshaped - **Grocery Retail:** Grocery retailers can disrupt their industry by creating interactive and educational experiences, similar to that of VMV Supermarket in Sofia. - **Architecture and Design:** Companies in the architecture and design industry could create innovative, ultramodern designs for grocery stores to improve customers' shopping experiences. - **Food and Beverage:** Food and beverage companies could work with grocery stores to add value-adding extras such as juice bars or craft breweries as a way to create more engaging shopping experiences for customers ## Related on Trend Hunter - [Consumer-Driven Grocery Stores](https://www.trendhunter.com/trends/waitrose-home-of-food-lovers.md) - [Boutique Grocery Makeovers](https://www.trendhunter.com/trends/womens-clothing-boutique.md) - [Elegant Grocery Shopping Spaces](https://www.trendhunter.com/trends/superhub.md) - [Modular Fixture Grocery Stores](https://www.trendhunter.com/trends/sobeys-flexstore.md) - [Retail Design Landmarks](https://www.trendhunter.com/trends/d142.md) - [Global Food Retail Expansions](https://www.trendhunter.com/trends/supermarket-italy.md) - [Curated Store Concepts](https://www.trendhunter.com/trends/target-soho-store.md) - [Leisure Activity Grocery Stores](https://www.trendhunter.com/trends/freshtake-concept-grocery-store.md) - [Grocery Store Accessibility Models](https://www.trendhunter.com/trends/selfservice-checkouts.md)