# Unusually Smart Babies Sofia Bank Ad Shows They Are Experienced, Although Newborn By Ayman | Published 2009-04-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sofia-bank-ad References: [adsoftheworld](http://adsoftheworld.com/media/print/sofia_bank_baby_1) These ads for Sofia Bank use babies posing as intelligent and experienced adults to showcase that the [emerging bank offers credibility](https://www.trendhunter.com/trends/more-human) even though it is new. The copy “Experienced, although newborn” is used with babies posing as a spiritual guru and a seemingly brilliant businessman. The ads were photographed by Paul Ruigrok for ad agency KING Helsinki, Finland. Art Director: Anne Rusanen, Copywriter: Mikko Eskelinen, Planner: Tobias Wacker, Account Director: Daniel Tuori, Graphic Designer: Teemu Kurko. **Implications** - The use of [babies in advertisements](https://www.trendhunter.com/trends/newborn-photography1) has a similar effect as that of [ads that use animals](https://www.trendhunter.com/trends/life-in-stitches). The cute factor of a campaign, depending on what is advertised, can be the determining factor of whether or not an ad is memorable. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 45% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Smart Babies Advertising:** Using intelligent babies in advertising campaigns can create a memorable and attention-grabbing impact. - **Cute Factor Marketing:** The cute factor in advertising can play a significant role in making ads memorable and shareable. - **Unconventional Brand Credibility:** Using unconventional visuals like babies posing as experienced adults can help establish credibility for new brands or businesses. ### Industries Being Reshaped - **Banking:** Banks can explore using creative and unconventional advertising approaches like smart babies to showcase credibility and attract new customers. - **Advertising and Marketing:** The use of smart babies in advertising campaigns presents a unique opportunity for marketing professionals to create memorable and impactful campaigns. - **Photography:** For photographers, capturing unconventional subjects like babies posing as intelligent adults can be a creative and attention-grabbing opportunity in their portfolio. ## Related on Trend Hunter - [Millennial Nostalgia Banking Campaigns](https://www.trendhunter.com/trends/allt-bank.md) - [Sustainable Baby-and-Mom Brands](https://www.trendhunter.com/trends/pipette.md) - [AI-Crafted Banking Ads](https://www.trendhunter.com/trends/ai-ads-by-bank.md) - [Angelic Toilet Paper Packaging](https://www.trendhunter.com/trends/angel-soft.md) - [Heartfelt Bank Ads](https://www.trendhunter.com/trends/synchrony-bank.md) - [Peeling Cheese Packaging Billboards](https://www.trendhunter.com/trends/babybel-billboard.md) - [Cheeky Sports-Inspired Diaper Campaigns](https://www.trendhunter.com/trends/huggies1.md) - [Cheeky Infant Formula Campaigns](https://www.trendhunter.com/trends/good-start.md) - [Branded Pregnancy Scans](https://www.trendhunter.com/trends/pregnancy-scans.md)