# Discerning Loan Commercials SoFi's Super Bowl Ad Shows the "Great" People Who Use Its Services By Laura McQuarrie | Published 2016-02-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sofi References: [adweek](http://www.adweek.com/news/advertising-branding/why-digitally-savvy-finance-brand-decided-go-old-school-super-bowl-ad-169208) & [sofi](https://www.sofi.com/) In order to garner a ton of brand recognition, [SoFi](https://www.trendhunter.com/trends/novo-fogo-energia) is launching its first ever [Super Bowl ad](https://www.trendhunter.com/trends/skechers-no-t) this year. SoFi is a [loan company](https://www.trendhunter.com/trends/banksgiving) that wanted to share its unique business model with the world, which it succeeds in doing through this 30-second commercial. Rather than approaching its marketing strategy from a digital perspective, SoFi decided that an advertisement during the Super Bowl 50 would make the biggest impact. However, the commercial needed to be slightly discerning; as SoFi's COO Joanne Bradford puts it: "Not everyone qualifies for our products, so we didn't want to say, 'Hey everyone come in here and get a loan.'" As a solution to this, SoFi's commercial points out people in public who are "great," as well as others who are not as great, without much explanation. Finally, the commercial ends with a call-to-action that urges people to visit SoFi's website to find out if they are great as well. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 21% | Activity: 70% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Credit Crunch](https://www.trendhunter.com/creditcrunch) ## Key Themes ### What's Driving This Trend - **Personalized Advertising:** Companies are using personalized advertising strategies to target specific individuals based on their unique qualities and characteristics. - **Emotional Marketing:** Brands are focusing on creating emotional connections with their audience by using storytelling techniques in their advertising campaigns. - **Disruptive Commercials:** Businesses are creating commercials that challenge traditional advertising norms and engage viewers through unconventional approaches. ### Who This Affects Most - **Financial Services:** The financial services industry is exploring innovative ways to promote their loan products and reach their target audience. - **Advertising and Marketing:** The advertising and marketing industry is constantly evolving to develop new strategies and approaches to captivate consumers' attention. - **Online Lending:** Online lending platforms are using disruptive advertising techniques to differentiate themselves and attract potential borrowers. ## Related on Trend Hunter - [Uneventful Big Game Ads](https://www.trendhunter.com/trends/angel-soft-super-bowl.md) - [Humorous AI-Forward Spots](https://www.trendhunter.com/trends/act-like-you-know.md) - [Suspenseful Big Game Ads](https://www.trendhunter.com/trends/squarespace-2026-super-bowl.md) - [Heartfelt Bank Ads](https://www.trendhunter.com/trends/synchrony-bank.md) - [Comedic E-Commerce Brand Spots](https://www.trendhunter.com/trends/instacart-unveiled-a-teaser.md) - [Risk-Worthy Snack Ads](https://www.trendhunter.com/trends/super-bowl-pringles.md) - [Cinematic Finance Campaigns](https://www.trendhunter.com/trends/your-money-your-move.md) - [Farmer-Focused Campaign Ads](https://www.trendhunter.com/trends/lays-super-bowl-ad.md) - [AI-Crafted Banking Ads](https://www.trendhunter.com/trends/ai-ads-by-bank.md)