# Summery Citrus Spritzers The SOFI Spritz Brand Offers All-Natural Beverages By Mishal Omar | Published 2017-06-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sofi-spritz References: [thedieline](http://www.thedieline.com/blog/2017/5/23/sofi-wine-spritzers-are-the-perfect-summertime-drink) & [squadink](http://squadink.com/) SOFI Spritz is an Australian alcoholic beverage brand that once received an investment from the business people on Shark Tank, and the brand is now offering [summer beverage classics in bottle form](https://www.trendhunter.com/trends/aperol-spritz-rtd). The brand is offering two flavors as the summer months approach – a [Blood Orange & Bitters](https://www.trendhunter.com/trends/blood-orange-spritz) made with riesling wine and soda, and a Lemon & Elderflower also made with riesling wine and soda. Both beverages are [inspired by Italian drinks](https://www.trendhunter.com/trends/italicus-and-savoia). The brand's new visual identity was designed by the agency Squad Ink, which chose a simple minimalist design with very little writing that shows of the beverages' pastel colors, with small logos that feature an illustration of a summer beach setting. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 47% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **All-natural Beverages:** Disruptive innovation opportunities include developing new all-natural beverage options with unique flavor combinations. - **Bottle-form Beverages:** Disruptive innovation opportunities include creating innovative packaging solutions for ready-to-drink beverages that are convenient and appealing to consumers. - **Minimalist Design:** Disruptive innovation opportunities include designing minimalist branding and packaging for products to stand out in a crowded market. ### Industries Being Reshaped - **Alcoholic Beverage:** Disruptive innovation opportunities include introducing new alcoholic beverage options that cater to the growing demand for all-natural and ready-to-drink products. - **Packaging:** Disruptive innovation opportunities include developing sustainable and eye-catching packaging solutions for the beverage industry. - **Design and Branding:** Disruptive innovation opportunities include creating minimalist and visually appealing designs that enhance the product's identity and attract consumers. ## Related on Trend Hunter - [Transparent Ingredient Spritzers](https://www.trendhunter.com/trends/spritz-society.md) - [Non-Alcoholic Lemoncello Spritzes](https://www.trendhunter.com/trends/non-alcoholic-lemoncello.md) - [Socially-Charged Summer Aperitif Drinks](https://www.trendhunter.com/trends/seasonal-cocktail.md) - [Concentrated Spritz Mixes](https://www.trendhunter.com/trends/spritz-mixes.md) - [Refreshing Ready-to-Pour Spritzes](https://www.trendhunter.com/trends/spritz-del-conte.md) - [Canned Spritz-Style Cocktails](https://www.trendhunter.com/trends/funkin-spritz.md) - [Sparkling Daytime Spritzes](https://www.trendhunter.com/trends/cointreau-citrus-spritz.md) - [Vibrant Italian Aperitivo Cocktails](https://www.trendhunter.com/trends/italicus-and-savoia.md) - [Italy-Inspired Refreshing Mixers](https://www.trendhunter.com/trends/mixly-cocktail-co.md)