# Plastic Reduction Concierges The SodaStream Sustainability Concierge Helps to Cut Waste By Laura McQuarrie | Published 2025-04-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sodastream-sustainability-concierge References: [prnewswire](https://www.prnewswire.com/news-releases/sodastream-sustainability-concierge-a-brand-new-service-to-help-you-replace-single-use-plastic-at-home-302434539.html) & [sodastreamsustainabilityconcierge.prod.fooji](http://sodastreamsustainabilityconcierge.prod.fooji.com)  The [SodaStream](https://www.trendhunter.com/trends/sodastream-terra) Sustainability Concierge is a new service that helps consumers replace single-use plastic in their homes with more environmentally friendly options. "We know it can feel overwhelming to transition away from single-use plastics," says Can Sanay at SodaStream, "So we're here to help make that switch easy. With this initiative, we're delivering a hassle-free way to replace plastic—one refillable bottle at a time." SodaStream is offering select participants a plastic-free makeover, which involves swapping [single-use plastic bottles](https://www.trendhunter.com/trends/7select-replenish-range) with a free SodaStream [sparkling water maker](https://www.trendhunter.com/trends/sodastream-mix), reusable bottles, and assorted flavors. This personalized service will transform kitchens, reducing single-use plastic water bottles in the fridge, keeping cabinets stocked with enticing hydration solutions and making fresh, fizzy drinks available from the countertop. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 83% | Activity: 82% | Freshness: 39% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Home Solutions:** The demand for eco-friendly home products is rising as consumers seek to reduce their environmental footprint. - **Personalized Eco-consulting:** Tailored guidance for plastic reduction represents a growing segment within the sustainability consulting market. - **Refillable Beverage Systems:** The shift towards refillable drink solutions drives innovation in the beverage industry as it aligns with environmental goals. ### Where This Applies - **Home Appliances:** Appliance manufacturers are innovating to introduce sustainable options that cater to environmentally conscious consumers. - **Sustainability Consulting:** Firms offering customized advice and solutions for reducing plastic use are capturing new market opportunities. - **Beverage:** The beverage industry is transforming by adopting innovative packaging solutions to minimize single-use plastic waste. ## Related on Trend Hunter - [Low-Waste Sustainable Spritzes](https://www.trendhunter.com/trends/the-sustainable-spritz.md) - [Plastic Intervention Programs](https://www.trendhunter.com/trends/plastic-intervention.md) - [Tech-Savvy Soda Makers](https://www.trendhunter.com/trends/sodastream-eterra.md) - [BYO Bottle Drink Stations](https://www.trendhunter.com/trends/refilled-refiller-stations.md) - [Refillable Retail Soda Machines](https://www.trendhunter.com/trends/soda-refill-machine.md) - [Biodegradable Scent-Free Refills](https://www.trendhunter.com/trends/complete-athome-refill-station.md) - [Can-Based Cleaning Kits](https://www.trendhunter.com/trends/clean-can-starter-kit.md) - [Transparent Soda Bottle Packaging](https://www.trendhunter.com/trends/green-bottle.md) - [Inner-Bottle Replacement Systems](https://www.trendhunter.com/trends/vanity-groups.md)