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# Mobile-Enabled Hydration Platforms
SodaStream Professional Offers Customization & Waste Reduction

By Laura McQuarrie | Published 2020-06-18 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/sodastream-professional
References: [prnewswire](https://www.prnewswire.com/news-releases/pepsico-expands-sodastream-in-us-with-the-introduction-of-sodastream-professional-hydration-platform-301079547.html) & [SodaStreamProfessional](http://www.SodaStreamProfessional.com)

[SodaStream](https://www.trendhunter.com/trends/sodastream-mix) Professional shares a simple and eco-friendly way for people to enjoy the beverages they want with just the right level of carbonation or temperature. The [mobile-enabled hydration platform](https://www.trendhunter.com/trends/drinko) helps users customize and track their drinking experience, as they will not only be able to keep track of their favorite combinations but also set hydration goals and see how many plastic bottles they've saved over time.

The fully connected ecosystem works with the SodaStream Connect mobile app and has the potential to enhance a variety of settings, including workplaces, college campuses and airports. Thanks to the options it offers, SodaStream Professional shares [unsweetened flavors like peach and lime](https://www.trendhunter.com/trends/new-sodastream-flavors), as well as refreshing blends like lemon mint and orange grapefruit.

Image Credit: SodaStream

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 42% | Activity: 45% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Mobile-enabled Hydration Platforms:** SodaStream's offering shows potential for the customization and waste reduction in the carbonated beverage industry.
- **Eco-friendly Beverage Consumption:** The innovation addresses the growing consumer demand for sustainable products in the beverage industry.
- **Connected Ecosystems:** This trend in the industry may help companies engage with customers better and customize their experiences.

### Industries Being Reshaped

- **Beverage Industry:** SodaStream's mobile-enabled hydration platform offers customization and sustainability to the industry.
- **Workplace Solutions:** The innovative solution can be a great productive addition to the workplace setting.
- **Higher Education Institutions:** College campuses can use connected hydration platforms to promote healthy choices and reduce waste.

## Related on Trend Hunter

- [Customization-Focused Drink Machines](https://www.trendhunter.com/trends/juli-connect-beverage-dispenser.md)
- [Smart Water Coolers](https://www.trendhunter.com/trends/standup-20.md)
- [Drink-Carbonating Beverage Appliances](https://www.trendhunter.com/trends/sodastream-mix.md)
- [Plastic Reduction Concierges](https://www.trendhunter.com/trends/sodastream-sustainability-concierge.md)
- [Build-Your-Own Hydration Solutions](https://www.trendhunter.com/trends/diy-beverages.md)
- [Self-Contained Water Carbonation Systems](https://www.trendhunter.com/trends/aer1-system.md)
- [Automatic Water Carbonators](https://www.trendhunter.com/trends/sodastream-one-touch.md)
- [Customized Sparkling Water Makers](https://www.trendhunter.com/trends/sodastream-art.md)
- [Spumante-Style Water Carbonators](https://www.trendhunter.com/trends/glacier-fresh-sodaology.md)