# Sparkling Water Pop Collaborations SodaStream and Pepsi Join Forces to Bring You Pepsi at Home By Grace Mahas | Published 2021-09-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sodastream-and-pepsi References: [delish](https://www.delish.com/uk/cocktails-drinks/a37750994/sodastream-sparkling-water-maker/) & [sodastream](https://sodastream.co.uk/products/pepsi-max) Just in time for '[Sober October](https://www.trendhunter.com/trends/sober-october-campaign),' [SodaStream](https://www.trendhunter.com/trends/pepsi-wild-cherry) and Pepsi are joining forces to deliver "ice-cold, freshly-fizzed" bottles of Pepsi right to your kitchen. The sparkling water maker recently debuted make-your-own bottles of Pepsi, Pepsi MAX, 7UP Free, and 7UP. The new collaboration also offers environmental benefits as well. SodaStream, and by extension, its new Pepsi offerings, use refillable bottles. This means consumers can fill, refill, and reuse the bottles multiple times, helping to reduce the amount of single-use plastic in circulation. The new PepsiCo flavors from SodaStream are available in 440ml bottles. Fans can find the new offerings at various retailers for £4.99 like [Sainsbury's](https://www.trendhunter.com/trends/captain-morgan-original-spiced-gold), Asda (26 October) and John Lewis (12 October) as well as directly through SodaStream's website. Image Credit: SodaStream ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 29% | Activity: 42% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Sparkling Water Pop Collaborations:** SodaStream and Pepsi join forces to offer eco-friendly personalization of sparkling beverages at home - **Refillable Packaging:** The use of refillable bottles reduces the amount of single-use plastic in circulation - **At-home Beverage Creation:** Making personalized sparkling beverages at home is becoming increasingly popular ### Industries Being Reshaped - **Beverage Industry:** The beverage industry has the potential to increase sustainability and personalization through the use of refillable packaging and at-home creation - **Environmental Industry:** Companies focused on reducing single-use plastic could partner with beverage companies to promote eco-friendly solutions - **Home Appliances Industry:** Home beverage makers like SodaStream have disruptive innovation opportunities in improving personalization and sustainability ## Related on Trend Hunter - [Exclusively Crafted Sodas](https://www.trendhunter.com/trends/pepsi-wild-cherry.md) - [Vitamin-Enhanced Sparkling Water Flavors](https://www.trendhunter.com/trends/new-sodastream-flavors.md) - [Citrus-Flavored Soda Drink Mixes](https://www.trendhunter.com/trends/mtn-dew-drink-mix.md) - [Tech-Savvy Soda Makers](https://www.trendhunter.com/trends/sodastream-eterra.md) - [Exclusive Marshmallow-Flavored Sodas](https://www.trendhunter.com/trends/marshmallowflavored-soda.md) - [Bartender-Approved Soda Flavors](https://www.trendhunter.com/trends/sodastream-flavors.md) - [Indulgent Sugarless Soda Flavors](https://www.trendhunter.com/trends/pepsi-zero.md) - [Gen Z-Focused Beverage Launches](https://www.trendhunter.com/trends/britvic.md) - [Fruit-Forward Zero-Sugar Sodas](https://www.trendhunter.com/trends/pepsi-max-mango.md)