# Linguistic Turf Wars Soda vs Pop Map Settles the Score By Alex Covert | Published 2008-09-10 | World Source: Trend Hunter, https://www.trendhunter.com/trends/soda-vs-pop-the-definitive-map References: [popvssoda](http://popvssoda.com:2998/) The choice and consequent usage of the word ‘soda’ or ‘pop’ is one of the US’ most argumentative topics, and it’s prevalent enough to warrant a study by the Journal of English Linguistics. Through the years, this debate has raged, culminating in a map. Based on 120,464 respondents, the map shows where in the United States people call drinks such as [Coca Cola](https://www.trendhunter.com/trends/cocacola-zero-sugar-byte) and [Pepsi](https://www.trendhunter.com/trends/sodastream-and-pepsi) - soda or pop (and to my surprise, they even call it [Coke](https://www.trendhunter.com/trends/share-a-pepsi) in the South). See what your area calls it. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 34% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### What Makes This Trend Stand Out - **Linguistic Preference:** Opportunity for developing localized marketing campaigns and brand positioning based on regional linguistic preferences. - **Cultural Identity:** The opportunity to leverage regional dialects and terminology as a way to connect with consumers on a deeper level and enhance brand loyalty. - **Language Mapping:** Potential for using linguistic mapping data to identify regional language patterns and target specific consumer markets with tailored messaging. ### Sectors Adopting This - **Beverage:** Innovative opportunities for beverage companies to create customized product names and packaging based on regional language preferences. - **Marketing:** The chance for marketing agencies to develop targeted advertising campaigns that resonate with regional language variations and cultural nuances. - **Market Research:** Disruptive opportunities for market research firms to analyze regional language data and offer insights on consumer behavior and preferences. ## Related on Trend Hunter - [Casual Socialization Hard Sodas](https://www.trendhunter.com/trends/social-pop-hard-soda.md) - [Free-From Kid-Friendly Sodas](https://www.trendhunter.com/trends/sodee-pop.md) - [Juice Brand Prebiotic Sodas](https://www.trendhunter.com/trends/poppi-sodas.md) - [Dirty Soda Drive-Thrus](https://www.trendhunter.com/trends/soda-drive-thru.md) - [Nootropic Smart Sodas](https://www.trendhunter.com/trends/brainpop.md) - [Premium Hard Sodas](https://www.trendhunter.com/trends/dirty-pop.md) - [Soda-Inspired Sparkling Waters](https://www.trendhunter.com/trends/soda-inspired-sparkling-water.md) - [Nostalgic Fizzy Refreshments](https://www.trendhunter.com/trends/mister-pop.md) - [High-Fiber Soda Alternatives](https://www.trendhunter.com/trends/olipop.md)