# Supersized Star-Branded Soda The 'Soda Shaq' Line Places Shaquille O'Neal's Face on Your Drink By Alexander Lam | Published 2013-06-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/soda-shaq References: [geekosystem](http://www.geekosystem.com/soda-shaq/) Making soda a whole lot more fierce, basketball star Shaquille O'Neal branded a series of sodas called 'Soda Shaq' with his face. Taking up a majority of the can, Shaq beams out from his all natural line of carbonated sugar water. AriZona Beverage Co. worked in collaboration with Shaq to create four flavors of cream soda. Soda Shaq is available in Vanilla Cream, Strawberry Cream, Blueberry Cream and Orange Cream. To match O'Neal's prodigious height and build, the drinks will be sold in AriZona's traditional tallboy cans. With Shaq's beautiful mug staring at you, the result is 23.5 ounces of pure sugary Shaqtastic bliss. Each can has the basketball player giving you a different look from a wide open grin to a menacing tongue wag. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 11% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity-branded Products:** Opportunity for other celebrities to collaborate with brands by putting their face on products. - **Personalized Packaging:** Potential for brands to create customized packaging featuring images or faces of famous individuals. - **Unique Flavors:** Demand for innovative and unconventional flavors in the beverage industry. ### Sectors Adopting This - **Beverage Industry:** Possibility for other beverage companies to collaborate with celebrities and create unique drinks. - **Marketing and Advertising:** Opportunity for marketing agencies to develop campaigns around celebrity-branded products. - **Packaging Industry:** Growing demand for personalized packaging solutions in various consumer goods sectors. ## Related on Trend Hunter - [Soda-Collaborative Dynamic Sneakers](https://www.trendhunter.com/trends/shaq-attaq-2.md) - [Multi-Textured Candy Products](https://www.trendhunter.com/trends/shaqalicious-slams.md) - [Festive Soda-Backed Baking Shows](https://www.trendhunter.com/trends/pepsi-gingerbread.md) - [High-ABV Berry Lemonades](https://www.trendhunter.com/trends/beatbox-blueberry-lemonade.md) - [Frosted Cereal Milkshakes](https://www.trendhunter.com/trends/frosted-flakes-shake.md) - [Cause-Driven Chocolate Sodas](https://www.trendhunter.com/trends/chocolate-egg-cream-soda.md) - [Refreshing Orange-Infused Sodas](https://www.trendhunter.com/trends/cocacola-orange-cream.md) - [Stuffed Pizza Sticks](https://www.trendhunter.com/trends/shaqaroni-stuffed-sticks.md) - [Sugar-Free Creamy Peach Sodas](https://www.trendhunter.com/trends/zevia-peaches-cream.md)