# Pride-Celebrating Soda Sets SodaStream's 'Love is Love' Bottles Portray Same-Sex Families By Laura McQuarrie | Published 2018-06-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/soda-sets References: [prnewswire](https://www.prnewswire.com/news-releases/sodastream-unveils-limited-edition-set-love-is-love-in-celebration-of-pride-month-300664723.html) & [sodastreampride](https://sodastreampride.com/) [SodaStream](https://www.trendhunter.com/trends/sodastream-and-pepsi) is celebrating [Pride Month](https://www.trendhunter.com/trends/2slgbtqi-community) in June with the release of a [limited-edition soda set](https://www.trendhunter.com/trends/hoplark-the-soda-set) by the name of 'Love is Love.' Two different bottle sets have been created, with secondary packaging that resembles a home. On the inside of the package consumers will discover three bottles, which depict a same-sex couple and a child. For the promotion of these collectible soda sets, SodaStream created a video that depicts a man and woman spending a day at the park with two young girls. Finally, the characters go home, showing the man and woman part ways to return to their respective households and same-sex spouses, which further helps to emphasize the Love is Love campaign message that "home is where your love is." The limited-edition SodaStream bottles are exclusively being sold online for about $25 each. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 10% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Pride-celebrating Soda Sets:** There is a trend of companies releasing limited-edition soda sets to celebrate Pride Month and support LGBTQ+ rights. - **Same-sex Family Representation:** There is a trend of including same-sex families in advertising and product packaging to promote inclusivity and diversity. - **Promotion of Love Is Love Campaign:** There is a trend of creating promotional videos that highlight the message of love and inclusivity in marketing campaigns. ### Where This Applies - **Beverage Industry:** The beverage industry can capitalize on the trend of releasing limited-edition soda sets that cater to specific occasions or causes, such as Pride Month. - **Advertising and Marketing Industry:** The advertising and marketing industry can take advantage of the trend of including diverse family representations in campaigns to connect with a wider audience and promote inclusivity. - **E-commerce Industry:** The e-commerce industry can benefit from the trend of selling exclusive products online, such as limited-edition soda sets, to reach a global customer base. ## Related on Trend Hunter - [Pride-Celebrating Kombucha Cans](https://www.trendhunter.com/trends/brew-dr-kombucha-1.md) - [Pride Month Candy Branding](https://www.trendhunter.com/trends/skittles-pride-packaging.md) - [Prideful Vodka Bottles](https://www.trendhunter.com/trends/crystal-head.md) - [Pride-Celebrating Wine Packaging](https://www.trendhunter.com/trends/cool-cat-1.md) - [Artistic Pride-Celebrating Juices](https://www.trendhunter.com/trends/artistic-pridecelebrating-juices.md) - [Pride Juice Packs](https://www.trendhunter.com/trends/pressed-juicery-pride-pack.md) - [Hydration-Focused Pride Partnerships](https://www.trendhunter.com/trends/pride-partnerships.md) - [Pride Month Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-shed-pride-month.md) - [Pride-Celebrating Candle Collections](https://www.trendhunter.com/trends/yankee-candle-love-is-love-collection.md)