# Refillable Retail Soda Machines Coca-Cola Europacific Partners is Piloting a Soda Refill Machine By Michael Hemsworth | Published 2021-10-28 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/soda-refill-machine References: [foodbev](https://www.foodbev.com/news/coca-cola-europacific-partners-pilots-refillable-solution-in-swedish-store/) & [cocacolaep](https://www.cocacolaep.com)  This soda refill machine is being piloted by [Coca-Cola Europacific Partners](https://www.trendhunter.com/trends/cocacola-lime) in Sweden to test how consumers respond to the experience of purchasing a [refillable beverage container](https://www.trendhunter.com/trends/sustainable-drinkware) to help [reduce packaging waste](https://www.trendhunter.com/trends/cocacola-and-merlin-entertainments). The system has been launched at Reitan Convenience’s PBX store in collaboration with Glacial who have created steel tumblers that will keep drinks cold for up to 12-hours and are specially branded. Shoppers are encouraged to purchase a container to fill up or bring their own to choose from more than 60 flavor varieties thanks to the Coca-Cola Freestyle machine. The soda refill machine from Coca-Cola Europacific Partners is hoped to help consumers understand how they can reduce waste and also contribute to fewer greenhouse gas emissions. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 97% | Activity: 98% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Refillable-soda Machines:** The trend of refillable soda machines highlights the opportunity for retailers to offer more sustainable beverage options to consumers and reduce packaging waste. - **Sustainable Packaging:** The sustainable packaging trend encourages industries to adopt innovative ways to minimize waste and reduce negative environmental impact. - **Personalized Beverage Experience:** The trend of personalized beverage experience emphasizes the opportunity for industries to leverage technology to offer consumers more choices, convenience, and a unique brand experience ### Sectors Adopting This - **Food & Beverage Industry:** The food and beverage industry has the opportunity to reduce waste and mitigate environmental impact by adopting innovative packaging practices and offering sustainable beverage options - **Retail Industry:** The retail industry can leverage the sustainability trend to offer consumers more eco-friendly products and services, such as refillable soda machines, to enhance customer satisfaction and loyalty - **Technology Industry:** The tech industry can play a vital role in the personalized beverage experience trend, offering innovative solutions such as digital and mobile platforms to provide consumers with more choices and a unique brand experience ## Related on Trend Hunter - [BYO Bottle Drink Stations](https://www.trendhunter.com/trends/refilled-refiller-stations.md) - [Smart Soda Dispenser Trials](https://www.trendhunter.com/trends/new-compact-freestyle-machine.md) - [Product Refill Vending Machines](https://www.trendhunter.com/trends/refillable-vending-machines.md) - [Bottle-Free Beverage Dispensers](https://www.trendhunter.com/trends/bon-aqua-water-bar.md) - [Low-Maintenance Drink Dispensers](https://www.trendhunter.com/trends/cocacola-flex.md) - [Refillable Alcohol Containers](https://www.trendhunter.com/trends/diageo-ecospirits.md) - [Beverage Company Sustainability Initiatives](https://www.trendhunter.com/trends/coca-cola-products-recyclable.md) - [Recyclable Label-Free Soda Packaging](https://www.trendhunter.com/trends/sprite-bottles.md) - [Plastic Reduction Concierges](https://www.trendhunter.com/trends/sodastream-sustainability-concierge.md)