# Traditional Soda Label Redesigns Frem Soda Labels Gets a Typographic Makeover From Faust By Tiffany | Published 2013-12-06 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/soda-label References: [designtaxi](http://designtaxi.com/news/362510/Lovely-Packaging-Design-Matches-Soda-Flavors-To-Their-Typographic-Soulmates/) & [thefoxisblack](http://www.thefoxisblack.com/2013/12/03/flavors-identified-by-type-in-frem-soda-redesign/) Denmark-based soda brand Frem has recently enlisted the help of Copenhagen based graphic designer Jonathan Faust in creating and [completely redesigning 12 individual bottle labels](https://www.trendhunter.com/trends/reimagined-logo-desgin) for each of the [soda flavors](https://www.trendhunter.com/trends/fruit-soda-flavors). Not only are the results a collection of visually appealing, attractive, hip redesigns, they also have a universal story behind them through its typography. For example, for the [Cola](https://www.trendhunter.com/trends/soda-inspired-sparkling-water) bottle, Faust created a western wood type to tie the brand to its American origins. For the raspberry soda, the typeface is of a typical wooden sign found in fruit stands and farmer's markets in the suburbs. “If it’s made correct the customer should see the references and get that “aha!-experience” and probably a little smile, you work with their feelings and they will remember the product”, Faust says about the labels. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 5% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Visual Redesign:** Opportunity for brands to update their product packaging and labels with visually appealing and attractive designs to enhance brand recognition and appeal to customers. - **Storytelling Typography:** Using typography to weave a universal story and create a memorable brand experience that connects with customers on an emotional level, making a lasting impression. - **Localization Marketing:** Customizing label designs to reflect cultural references and connections specific to different regions, appealing to local consumers and creating a sense of familiarity and relevance. ### Industries Being Reshaped - **Beverage:** Beverage companies can seize the opportunity to revitalize their brand image by investing in label redesigns that capture consumer attention and convey a unique brand story. - **Graphic Design:** Graphic design professionals can offer their expertise in creating visually appealing and conceptually rich label designs that help brands stand out in a competitive market. - **Marketing and Advertising:** Marketing and advertising agencies can assist brands in leveraging typography and storytelling techniques to create engaging label designs that effectively communicate brand values and resonate with target audiences. ## Related on Trend Hunter - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Modern Vitamin-Powered Water Rebrands](https://www.trendhunter.com/trends/vitaminwaters.md) - [Mountain-Inspired Soda Rebrandings](https://www.trendhunter.com/trends/mountain-dew-2.md) - [Uplifting Energetic Soda Rebrandings](https://www.trendhunter.com/trends/7up.md) - [Youthfully Vibrant Sodas](https://www.trendhunter.com/trends/mirinda.md) - [Rebranded Fizzy Tea Packaging](https://www.trendhunter.com/trends/teakoe.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md)