# Spooky Soda Cans 'Fanta' is Getting into the Halloween Spirit with New Soda Graphics By Mishal Omar | Published 2016-11-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/soda-graphic References: [thedieline](http://www.thedieline.com/blog/2016/10/30/fanta-cans-gets-dressed-up-for-halloween) These soda graphics are able to capture the attention of consumers both loyal and new to this brand. Fanta is an internationally known brand that offers [fruit-flavored drinks](https://www.trendhunter.com/trends/dew-voodew) and its recent branding project reveals that fact in a way that is highly relevant. The brand decided to take advantage of the fact that many people are currently [celebrating Halloween](https://www.trendhunter.com/trends/special-edition-halloween-packaging) and enlisted the illustrator Noma Bar to create graphics for its cans that reflect this holiday. Each individual flavor has its own ghoul on it, with everything from Frankenstein, a witch, Dracula and a skeleton being featured on the cans. Some of the facial features of the ghouls are made up of the fruit that flavors the drinks themselves. These soda graphics allow the brand Fanta to remain relevant and capture consumer attention while staying on top of celebratory holidays. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 25% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Holiday-themed Packaging:** Creating festive graphics for products can capture consumer attention and boost sales during celebratory holidays. - **Illustrated Branding:** Using illustrations by renowned artists can help brands stand out and engage with consumers in a unique way. - **Personalized Product Design:** Adding individualized graphics to different flavors or variants of a product can create a sense of personal connection and appeal to a wider range of consumers. ### Sectors Adopting This - **Beverage:** The beverage industry can explore the use of themed graphics to enhance product packaging and drive consumer engagement. - **Food and Snacks:** Food and snack brands can leverage holiday-themed graphics to create limited editions and generate excitement among consumers. - **Art and Design:** The art and design industry can collaborate with brands to create custom graphics that showcase their products in a visually appealing way. ## Related on Trend Hunter - [Horror Franchise Soda Ranges](https://www.trendhunter.com/trends/fanta-sodas.md) - [Spooky Seasonal Soda Promotions](https://www.trendhunter.com/trends/fanta-halloween-promotion.md) - [Halloween Carbonated Drink Packaging](https://www.trendhunter.com/trends/halloweenthemed-carbonated-drink-packaging-tango-and-7ups-twolitre-packs-ge.md) - [Spooky Halloween-Themed Sodas](https://www.trendhunter.com/trends/jones-halloween-sodas.md) - [Mysterious Halloween Soda Releases](https://www.trendhunter.com/trends/halloweeninspired-mystery-flavor.md) - [Spooky Lunch Refreshment Branding](https://www.trendhunter.com/trends/caprisun-halloween-pouches.md) - [Spooky Cream Soda Concoctions](https://www.trendhunter.com/trends/witches-punch.md) - [Exclusive Spooky Sodas](https://www.trendhunter.com/trends/limited-edition-fanta-flavor.md) - [Lively Soda Rebrands](https://www.trendhunter.com/trends/fanta.md)