# Soda Free Summers California Health Campaign By Bianca | Published 2008-07-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/soda-free-summers-california-health-campaign References: [sodafreesummer.org](http://www.sodafreesummer.org/) The "[Soda Free Summer](http://www.sodafreesummer.org)" campaign is currently running in San Francisco and Santa Clara, encouraging children and adults alike to make the switch to water instead. With [obesity rates skyrocketing](http://www.trendhunter.com/trends/regional-obesity-trends-the-fattest-us-states), cutting down on sugars wherever possible is vital, and eliminating it from your drink choices is one of the easiest ways to make a significant impact. SodaFreeSummer.org is promoting the campaign with scary stats to back up the urgency of attaining their goal. "Drinking just one 20 oz bottle of soda each day for a year can result in gaining 25 extra pounds," says SodaFreeSummer.org, also mentioning that "The average teen drinks more than 750 cans of soda per year" and that "Soda is the #1 source of sugar in the American diet." To replace soft drinks, sodafreesummer.org encourages drinking water , non-fat/low-fat milk, 100% fruit juice (max 1/2 cup daily), unsweetened iced tea and, if the craving strikes badly, [diet soda](https://www.trendhunter.com/trends/suja-life). People who sign in have the ability to track their soda free days and to enter a raffle for several hundred dollars worth of health-related prizes. Here's are some more solutions to conquer the battle of the bulge: ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 12% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Reduced Sugar Intake:** The trend of cutting down on sugars, particularly in beverages, is creating opportunities for innovative low-sugar or sugar-free drink options. - **Health Campaigns:** Health campaigns like Soda Free Summer are gaining momentum, creating opportunities for businesses to promote and market healthier alternatives to soda. - **Behavior Tracking:** The trend of tracking and monitoring personal health habits, such as tracking soda-free days, presents opportunities for companies to develop innovative apps and devices for behavior tracking. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry should explore and invest in low-sugar or sugar-free drink options to cater to health-conscious consumers. - **Health and Wellness Industry:** The health and wellness industry can utilize health campaigns like Soda Free Summer to promote their products and services that promote healthy lifestyles. - **Technology Industry:** The technology industry can capitalize on the trend of behavior tracking by developing innovative apps and devices that help monitor and improve personal health habits. ## Related on Trend Hunter - [Mocktail-Making Incentives](https://www.trendhunter.com/trends/tips-for-sips.md) - [Unsweetened Soft Drinks](https://www.trendhunter.com/trends/unsweetened-soft-drinks.md) - [Fruit Juice-Sweetened Sodas](https://www.trendhunter.com/trends/spindrift-1.md) - [Health-Conscious Soda Lines](https://www.trendhunter.com/trends/no-cap-soda-pop.md) - [Sugar Reduction Challenges](https://www.trendhunter.com/trends/sugar-reduction-challenge.md) - [Sugar-Free Soda Syrups](https://www.trendhunter.com/trends/jordans-skinny-mixes-soda-collection.md) - [Chic Free-From Soda Refreshments](https://www.trendhunter.com/trends/cans-soda.md) - [Lemon-Lime Soda Campaigns](https://www.trendhunter.com/trends/100-degrees-100-off.md) - [Movie-Goer-Inspired Soda Campaigns](https://www.trendhunter.com/trends/fresh-twist-on-soda.md)