# Gamer Space Sodas The Nuka-Cola Quantum by Jones Soda Flavor Celebrates the Fallout 3 Game By M | Published 2015-10-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/soda-flavor References: [technabob](http://technabob.com/blog/2015/10/30/jones-soda-fallout-nuka-cola-quantum/) & [instagram](https://instagram.com/p/9byXP4Qti2/) Beverage brand [Jones Soda](https://www.trendhunter.com/trends/craft-cola) recently teamed up with [Bethesda](https://www.trendhunter.com/trends/doughlicious-doom-the-dark-ages) to create a custom soda flavor for the apocalyptic video game Fallout 3 and the newly anticipated Fallout 4. The pop is known as the Nuka-Cola Quantum and it features a Berry Lemonade taste. The space-themed soda offers the popular Jones Soda Berry Lemonade taste but with new packaging that celebrates the game. The label features the pop name in a thick, retro font on a dark blue background meant to represent the universe complete with star and planet decals. This is a great novelty item for fans of the game looking to enjoy an edible product themed after the futuristic Fallout universe. The Nuka Cola Quantum will be sold exclusively through [Target](https://www.trendhunter.com/trends/olipop) in the U.S on the release of Fallout 4. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 31% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Custom Collaboration Beverages:** The collaboration between Jones Soda and Bethesda to create a custom soda flavor for the Fallout game series presents opportunities for other brands to partner with popular video games and create unique beverage experiences. - **Themed Packaging:** The space-themed packaging of the Nuka-Cola Quantum soda demonstrates the potential for brands to create limited edition packaging that aligns with popular culture and media, appealing to fans and collectors alike. - **Novelty Food Products:** The release of Nuka-Cola Quantum as a novelty item themed after the Fallout universe highlights the potential for brands to create edible products that tap into fan communities and capitalize on nostalgia and fandom. ### Industries Being Reshaped - **Beverage:** The collaboration between Jones Soda and Bethesda to create the Nuka-Cola Quantum flavor demonstrates the potential for beverage brands to partner with entertainment franchises and enhance brand recognition and reach. - **Gaming:** The collaboration between Jones Soda and Bethesda, as well as the popularity of the Nuka-Cola Quantum, showcases the opportunities for gaming industry to expand licensing deals and create brand extensions through food and beverage collaborations. - **Retail:** The exclusive distribution of Nuka-Cola Quantum through Target highlights the potential for retail stores to leverage popular media and limited edition products to attract customers and drive sales. ## Related on Trend Hunter - [Gaming-Inspired Energy Shots](https://www.trendhunter.com/trends/purpleberry-punch.md) - [Co-Branded Craft Colas](https://www.trendhunter.com/trends/craft-cola.md) - [Spooky Halloween-Themed Sodas](https://www.trendhunter.com/trends/jones-halloween-sodas.md) - [Crayon-Themed Soda Branding](https://www.trendhunter.com/trends/crayonthemed-soda.md) - [Game-Themed Soft Drinks](https://www.trendhunter.com/trends/coca-cola-2.md) - [Fruity Latin-Inspired Sodas](https://www.trendhunter.com/trends/fiesta-jones.md) - [Soda-Based Game Rewards](https://www.trendhunter.com/trends/mountain-dew-1.md) - [Video Game-Branded Root Beers](https://www.trendhunter.com/trends/assassins-creed-shadows.md) - [Pixel-Flavored Colas](https://www.trendhunter.com/trends/cocacola-zero-sugar-byte.md)