# Retro Multi-Sensory Soda Events Coca-Cola Hosted a Memorable #TastetheFeeling Event in Toronto By Rebecca Byers | Published 2016-02-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/soda-event References: [twitter](https://twitter.com/marketing_event/status/697236826772369408) & [shedoesthecity](http://www.shedoesthecity.com/photos-coca-cola-tastethefeeling-party-at-the-fermenting-cellar-was-a-total-blast) This [retro-inspired soda event](https://www.trendhunter.com/trends/new-york-city-popup-event) brought to life the iconic imagery of the [Coca-Cola](https://www.trendhunter.com/trends/coca-cola-y3000-zero-sugar) brand and highlighted some of their most memorable milestones. Part of the brand's international #TasteTheFeeling campaign, the recent event was hosted in a fermenting cellar located in Toronto's Distillery District. The immersive event featured models dressed in 1950s-era garb including roller skates serving up refreshments in classic [Coke](https://www.trendhunter.com/trends/diet-coke-retro-lime) bottles outfitted with red and white striped straws. The event also featured a helium bar, where guests could inhale the substance from balloons, while the outside of the old building featured a projection of a classic Coke bottle and even had a striped straw protruding from its roof. The playful event also featured a performance by the Sam Roberts Band and included a red convertible that attendees could pose up in for a photo. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 70% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Retro Brand Events:** Other brands can capitalize on nostalgic events that bring to life their most memorable milestones to engage customers on a deeper level. - **Multi-sensory Experiences:** Companies can explore creating immersive events that engage multiple senses, allowing for a more memorable and shareable experience. - **Helium Bar Trend:** The inclusion of a helium bar can offer a unique and playful element to events, standing out from traditional drink options. ### Who This Affects Most - **Beverage Industry:** Beverage companies can create memorable events that connect customers with the history and nostalgia of their brand, resulting in increased brand loyalty and sales. - **Event Planning Industry:** Event planners can incorporate multi-sensory experiences in their events to offer an immersive and memorable experience for attendees. - **Photography Industry:** Photographers can market their services to brands or event planners looking to capture memorable moments and shareable content from immersive brand events. ## Related on Trend Hunter - [Nostalgic Soda-Inspired Suites](https://www.trendhunter.com/trends/time-travel-travel-agency.md) - [Futuristic Cityscape Activations](https://www.trendhunter.com/trends/coca-cola-y3000-zero-sugar.md) - [Retrospective Multisensory Installations](https://www.trendhunter.com/trends/experiential-townhouse.md) - [Experiential Chocolate Events](https://www.trendhunter.com/trends/ghirardellis-sampling-event.md) - [Music-Themed Soda Marketing Campaigns](https://www.trendhunter.com/trends/cocacola-onpack-promotion.md) - [Nostalgic Soda Flavors](https://www.trendhunter.com/trends/diet-coke-retro-lime.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [AR Sampling Advertisements](https://www.trendhunter.com/trends/sampling-billboard.md) - [Cosmic Beverage Activations](https://www.trendhunter.com/trends/celsius-energy.md)