# Crisp Clean Summery Beverages The Höpt Soda Drink Range is Delicious and a Healthy Alternative By Farida Helmy | Published 2014-04-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/soda-drink References: [thedenizen.co.nz](http://www.thedenizen.co.nz/bon-vivant/the-social-soda/) & [hopt.co.nz](http://www.hopt.co.nz) Welcome summer this year with a sunny smile, a group of your closest friends, a patio and this delicious and [refreshing soda drink](https://www.trendhunter.com/trends/healthy-fizzy-drinks). The new Höpt soda is crisp; the flavors don't overwhelm you, they're subtle, intriguing and will make sure to give your taste buds a fresh treat. What makes this soda drink special is the fact that it's a refreshing beverage like everything else on the soda drink market, but in Höpt's case, it's healthier that anything out there, and is part of the [clean drinking movement](https://www.trendhunter.com/trends/zerocalorie-craft-sodas). The New Zealand brand will be the perfect option for those who live a healthy lifestyle and still want that occasional ice-fresh pick-me-up that only soda can offer -- Höpt's has half the sugar found in other leading regular soft drinks. With four [healthy flavors](https://www.trendhunter.com/trends/rockaway-soda) to choose from like Pear and Basil, Watermelon and Mint, Elderberry and Salted Lychee, Höpt is bound to be a hit this summer. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 79% | Activity: 95% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Clean Drinking Movement:** Höpt soda offers a healthier alternative to other leading regular soft drinks, tapping into the clean drinking movement. - **Subtle Flavor Innovation:** Höpt's range of soda drinks features subtle, intriguing flavors that disrupt the market's overwhelming taste offerings. - **Low-sugar Beverages:** Höpt's half-the-sugar formulation aligns with demand for low-sugar beverages and disrupts the standard offering of high sugar content soft drinks. ### Who This Affects Most - **Beverage Industry:** Höpt's soda drinks expand the beverage industry's range of healthier, low-sugar options that appeal to health-conscious consumers. - **Food and Hospitality Industry:** Crisp and refreshing, Höpt's soda drinks offer restaurants and bars an opportunity to offer healthy, innovative and flavorful drinks to a growing health-conscious clientele. - **Organic and Natural Products Industry:** Investing in organic and natural ingredients, Höpt aligns with growing consumer demand for cleaner-label foods and beverages that are healthier, earth-friendly, and sustainable. ## Related on Trend Hunter - [Free-From Fruit-Forward Sodas](https://www.trendhunter.com/trends/hip-pop-berries-cherries.md) - [Low-Sugar Craft Sodas](https://www.trendhunter.com/trends/hoplark-the-soda-set.md) - [Health-Conscious Soda Lines](https://www.trendhunter.com/trends/no-cap-soda-pop.md) - [Flavorful Low-Sugar Sodas](https://www.trendhunter.com/trends/healthconscious-soda.md) - [Health-Conscious Soda Libations](https://www.trendhunter.com/trends/poppi-2.md) - [Sophisticated Botanical Sodas](https://www.trendhunter.com/trends/botanical-soda.md) - [Flavorful Summer-Forward Waters](https://www.trendhunter.com/trends/summer-classics-variety-pack.md) - [Effervescent Warm Weather Refreshments](https://www.trendhunter.com/trends/fizzy-refreshers.md) - [Hoppy Sparkling Waters](https://www.trendhunter.com/trends/hoplark.md)